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Target Marketing Presentation1


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Target marketing

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Target Marketing Presentation1

  1. 1. Direct Marketing Targeted Marketing Solutions
  2. 2. Direct Marketing: <ul><li>Marketing via a promotion delivered directly to the individual prospective customer. </li></ul>
  3. 3. Benefits of Direct Marketing <ul><li>Allows 1 to 1, personal communication </li></ul><ul><li>Variable and versionized messaging based on intended recipient </li></ul><ul><li>Measurable and trackable results </li></ul><ul><li>No Waste – cost efficient </li></ul><ul><li>Provides an excellent vehicle for aquisition and retention </li></ul><ul><li>Relationship Marketing at its finest! </li></ul>
  4. 4. Three Key Elements in a Direct Marketing Campaign <ul><li>1. The Data List </li></ul><ul><li>2. The Message/Creative </li></ul><ul><li>3. The Medium </li></ul>
  5. 5. The Data List Who are you targeting? <ul><li>Your current customer/prospect base </li></ul><ul><li>(donors, volunteers, partnerships) </li></ul><ul><li>Acquired Data Lists </li></ul><ul><li>Claritas Analysis of your current customer base to find look-alikes. </li></ul>
  6. 6. Your Current Customer/Prospect Base (Donors/Volunteers/Partnerships) <ul><li>People you know who already have shown an interest in your organization, your products or your services. </li></ul>
  7. 7. Acquired Data Lists <ul><li>This is an opportunity to purchase mailing information for prospects that look like your best customer. </li></ul><ul><li>Information is available by Geographic, Demographic and Psychographic criteria. </li></ul>
  8. 8. The Creative Message <ul><li>Clean, concise message with a strong call to action. </li></ul><ul><li>Dynamic, Relevant Graphics </li></ul><ul><li>Variable Printing </li></ul><ul><li>Versionized - Images or offers geared toward the end recipient </li></ul><ul><li>Personalized – signaling the customer directly by name </li></ul>
  9. 9. E-mail Marketing <ul><li>Types of e-mail marketing </li></ul><ul><li>Monthly promotional offers </li></ul><ul><li>Newsletters </li></ul><ul><li>Event-triggered messages and promotions </li></ul><ul><li>Updates, alerts and notifications </li></ul><ul><li>Transaction confirmation messages </li></ul><ul><li>New product or service offerings </li></ul><ul><li>Questionnaires or surveys </li></ul><ul><li>Special letters from sales representatives or management </li></ul>
  10. 10. August 8, 2010 Thank You Email or Letter Integrated Marketing Campaign Solution Real-time Campaign Dashboard Postcard & Email Campaign – Multi-Media 1 Personalized URL response channel 2 Personalized Survey Page With Info Filled In 3 Alerts To Sales 4 Direct Sales Call 5 Database Sales & Marketing Responses Saved in Database Ed just visited your ca
  11. 11. We Can Handle All of Your Direct Marketing Needs From Start to Finish… <ul><li>Marketing Expertise </li></ul><ul><li>Creative Services </li></ul><ul><li>Data Services </li></ul><ul><li>Print Services </li></ul><ul><li>Mail Services </li></ul><ul><li>E-mail Marketing and PURLS </li></ul>
  12. 12. Can your Direct Marketing efforts deliver better results? Targeted Marketing can improve your ROI!