As presented for the Cultural Council of Greater Jacksonville

1. FACEBOOK
FOR
ARTISTS
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA

2. HELLO
ABOUT ME
PITTSBURGH NATIVE
WEST VIRGINIA MOUNTAINEER
RECOVERING OPERA SINGER
DIGITAL MARKETING NERD
TREKKIE
MOM

3. WHY SHOULD I
BE ON
FACEBOOK?

4. CONNECT.
EDUCATE.
ENGAGE.

8. PROFILE
vs.
PAGE
PERSONAL
PROFESSIONAL

9. KEEP PERSONAL
PRIVATE AND
PROFESSIONAL
PUBLIC

10. DO YOU KNOW WHAT IS
VISIBLE IN A SEARCH WHEN YOUR
PROFILE IS PRIVATE?

13. BEST PRACTICES
FOR POSTS AND
LINKS

15. RECOMMENDED TOOLS

16. CHECK THOSE PHOTOS!
GOOGLE: FACEBOOK GRID TOOL

17. THE REAL DEAL
ABOUT WHICH
STATS YOU
NEED TO WATCH

21. ADVERTISING
AND WHY
FRIENDS DON’T
LET FRIENDS
BOOST POSTS

23. IF YOU’RE
GOING TO
SPEND MONEY,
SPEND IT
RIGHT.

25. NEWSFEED AD/SPONSORED POST

26. NEWSFEED AD/SPONSORED POST

27. NEWSFEED AD/SPONSORED POST

28. HELPFUL
TIPS
NO MORE THAN 4 LINES OF TEXT
ALWAYS UPLOAD PHOTO OR VIDEO
ALWAYS USE SHORTENED URL

29. ARE YOU READY
TO TAKE IT TO
THE NEXT
LEVEL?

31. UPLOAD EMAIL LISTS TO CREATE
CUSTOM AUDIENCES

32. LOOKALIKE GROUPS TARGET
PEOPLE WHO ARE SIMILAR TO
YOUR CUSTOM AUDIENCE OR
PEOPLE WHO LIKE YOUR PAGE

33. THANK YOU!
CECI DADISMAN
DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA
561.835.7550 {office}
412.523.8861 {mobile}
@cecidadisman
cdadisman@pbopera.org
www.cecidadisman.com