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The nature of social software and
  how it changes the way we do
                         business




                        @cecildijoux

                 thehypertextual.com
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so what is
social business
   anyway ?
it is business
    leveraging
social software
  to get things
       done
so what is social
 software then ?
A Collaborative
       Blogs             Online Toolbox
        Wiki
Professional Profiles
Discussion Forums
  Video Streaming
   Microblogging
Social Bookmarking
 Prediction Markets
          ...
Deployment & Reach
MUM & DAD
Dad : Open Source Software


Meritocracy
Solving your
 own problem
Peer Pressure
Community
Passion
Mum : Agile Methodologies

              Lead & Coach
                    Purpose
               Collaboration
                   Networks
                Incremental
                 Community
                    Passion
Social
Software is a
 child of love
 and passion
Creative Ethos
PEOPLE
CENTRIC
The Big
 Software
Conundrum
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
The People   The Data
The People   The Software   The Data
The Information System




The People   The Software             The Data
From Inside Out
                      The Information System




The People    The Software             The Data


IEEE 830 Software Requirements
Specifications : The system shall do
this and that and this as well
to Outside In
                     The Information System




The People   The Software             The Data


Agile User Story : As a (role),
Emanuele can do (action) and obtain
(result as business_value)
software based on
  people need and
   business value
     rather than
technology capacity
profile and activity
The Information System




The People   The Software             The Data
The Information System




The People       The Software         The Data
KNOWLEDGE
  FLOWS
The Information System   Relational Database




The People       The Software            The Data
bringing people into
 the system allows
  them to establish
   relationships (i.e
 collaborate) online
Online Communities   The Information System   Relational Database




    The People           The Software            The Data
People Based   Data Based
People Based   Data Based
  Profiles       Tables
People Based    Data Based
  Profiles         Tables
Conversations   Transactions
People Based      Data Based
    Profiles          Tables
 Conversations     Transactions
Activity Streams    Processes
People Based      Data Based
    Profiles          Tables
 Conversations     Transactions
Activity Streams    Processes
      Flows           Stocks
We are moving from a world
of knowledge stocks to a
world of knowledge flows
John Hagel
Knowledge
management is a
    by-product of
  social software.
  We find people
through contents
    and contents
  through people
         Ross Mayfield
uNsTRuCT
  UrED
structure

            34
deconstruct and
  structure =
   rationality
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
we feel safe
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
the sad truth
     about
  structured
     data :
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
It doesn’t scale
   to internet’s
    millions of
       users
Nature of Social Software and how it transforms the business
Nature of Social Software and how it transforms the business
(art by Ursus Wehrli)
It doesn’t scale
    to internet
     billions of
   interactions
              51
52
Enteprise 1.0 Systems
  Activity
                                                         cecil dijoux




   design &     PLM                     ESN
development

 engineering                                       SCM
                           CRM


  production
                                         ERP

     sales &
    services

   recycling

               product   customer       employee   supplier

                          Domains of Knowledge
Enteprise 2.0 Systems
  Activity
                                                             cecil dijoux




   design &     PLM                  Social Software
development

 engineering                                           SCM
                           CRM


  production
                                         ERP

     sales &
    services

   recycling

               product   customer       employee       supplier

                          Domains of Knowledge
Enteprise 2.0 Systems
  Activity
                                                             cecil dijoux




   design &     PLM                  Social Software
development

 engineering                                           SCM
                           CRM


  production
                                         ERP

     sales &
    services

   recycling

               product   customer       employee       supplier

                          Domains of Knowledge
Enteprise 2.0 Systems
  Activity
                                                             cecil dijoux




   design &     PLM                  Social Software
development

 engineering                                           SCM
                           CRM


  production
                                         ERP

     sales &
    services

   recycling

               product   customer       employee       supplier

                          Domains of Knowledge
social software
allows to capture
 tacit knowledge
and complement
 structured data
SIMPLICITY
Nature of Social Software and how it transforms the business
Internet
 applications
 lose 30% of
users for each
  extra click
62
enterprise software
 can no longer be
 purchased on the
sole grounds of IT
   Governance
Social Software simplicity makes it easy
to implement on mobile devices
                                  12
Social Software
 brings ubiquity to
enterprise software
65
The simple tool,
poor, transparent
is a humble
servant ; the
sophisticated tool,
complex, secret is
an arrogant master

Ivan Illitch
67
Simple, clear purpose
and principles give
rise to complex and
intelligent behavior.
Complex rules and
regulations give rise to
simple and stupid
behavior.
Dee Ward Hock – CEO Visa International
adaptive allows to
embrace changes
  and to foster
   emergence
Nature of Social Software and how it transforms the business
THE I IN IT
              13
Software by people for people
Software by people for people
  Flows of Tacit Knowledge
Software by people for people
  Flows of Tacit Knowledge
       Scaling system
Software by people for people
  Flows of Tacit Knowledge
       Scaling system
          Simplicity
Software by people for people
  Flows of Tacit Knowledge
       Scaling system
          Simplicity
           Servant
Software by people for people
  Flows of Tacit Knowledge
       Scaling system
          Simplicity
           Servant
          Ubiquity
Software by people for people
  Flows of Tacit Knowledge
       Scaling system
          Simplicity
           Servant
          Ubiquity
    Adaptive & emergent
Software by people for people
Lean Knowledge Management
     Unstructured data
          Simplicity
           Servant
          Ubiquity
    Adaptive & emergent
One of 21st
        century
  management
 challenge is to
    get the real
  value of IT by
focussing more
 on Information
        than on
    Technology
       Peter Drucker
social software is
  software that (at
    long last) let
business leverages
 Information rather
  than Technology

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Nature of Social Software and how it transforms the business

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