Full version here: http://fr.slideshare.net/celinekniebihler/urban-stories-complete Urban Stories is a multiplatform project about urban art, that is to say, the kind of visual artwork that we can find on the streets of our city. We are offering the tools to involve the people in this artistic movement that understand the public space as a free platform to develop and exhibit their talent to the others without any restriction to its access. Providing three different channels of interaction - an app, real events and a website-, users will have the cultural and social experience to participate in a big collaborative artwork project in their community that breaks down the boundaries between the real and the digital world. Explore Locate, discover and interact with urban art by famous street artists and digital artworks created by our community using immersive augmented reality mobile system in the walls of your city. Create Be a part as an active role of a big collaborative art project creating visual artworks using the most advanced digital tools in order to increase the creative value of the city and its community) Play Participate and engage in our creative challenges with your crew, win points and rewards to unlock special tools and access to VIP events. ---- Urban Stories is a transmedia project, created by three european specialists: Josep Miquel Jové (Spain) project manager and transmedia expert, Céline Kniebihler (France) creative designer, Anna Raycheva (Bulgaria) business analyst. Contact: urbanstoriesproject@gmail.com TransformatLab 2013

1. September 2013 | #UrbanStoriesSeptember 2013 | #UrbanStories
Be part of a community
of creative people.
A transmedia experience by
Josep Miquel Jové, Céline Kniebihler and Anna Raycheva.
TransformatLab 2013
EXPLORE. CREATE. PLAY.

2. September 2013 | #UrbanStories
CONTEXT

3. September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
CONTEXT

4. September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
STREET ART
AS A PUBLIC
EXHIBITION
CONTEXT

5. September 2013 | #UrbanStories
STREETS AS
A DEMONSTRATION
PLATFORM
EVERYONE
CAN BE
AN ARTIST
STREET ART
AS A PUBLIC
EXHIBITION
CONTEXT

6. September 2013 | #UrbanStories
A TRANSMEDIA PROJECT
BE PART OF A CREATIVE COMMUNITY
2 EVENTS1 MOBILE APP 1 WEBSITE

7. September 2013 | #UrbanStories
THE APP
September 2013 | #UrbanStories

8. September 2013 | #UrbanStories
THE APP
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
EXPLORE

9. September 2013 | #UrbanStories
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges
THE APP
EXPLORE

10. September 2013 | #UrbanStories
THE APP
EXPLORE
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges

11. September 2013 | #UrbanStories
THE APP
EXPLORE
Real artworks
by famous street artists
Digital artworks
by the community
Geolocated
challenges

12. September 2013 | #UrbanStories
THE APP
CREATE
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map

13. September 2013 | #UrbanStories
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map
THE APP
CREATE

14. September 2013 | #UrbanStories
Sketch your ideas
in your graffiti notebook
Draw on location and
share your creation on
the map
THE APP
CREATE

15. September 2013 | #UrbanStories
THE APP
PLAY
Participate to new
challenges
Compare yourself and your
team to others in the
leaderboard
Personal profile with game
statistics

16. September 2013 | #UrbanStories
THE APP
PLAY
Creation challenges:
creativity, imagination
Adventure challenges:
curiosity, detective-like
Battle challenges:
team spirit
CHALLENGES

17. September 2013 | #UrbanStories
THE APP
PLAY
Short stories
Anecdotes about famous artists,
trends, events...
More engagement
Extra value, extra reasons to
participate
STORYTELLING

18. September 2013 | #UrbanStories
THE APP
PLAY
Points
Badges
New tools and colors
unlocked
Invitation to the event
REWARDS

19. September 2013 | #UrbanStories
THE APP
PLAY
Create new artworks
Share, like user’s artworks
Win challenges
Visit real artworks
HOW TO GET POINTS

20. September 2013 | #UrbanStories
THE EVENTS
THE LAUNCH EVENT
For all skill levels
Build an audience for
the mobile game
Digital tools
Easy use
OPEN
COLLABORATIVE
WALL

21. September 2013 | #UrbanStories
THE WEBSITE

22. September 2013 | #UrbanStories
THE EVENTS
THE FINAL EVENT
WHO IS INVOLVED
Best app players
First event participants
Street artist crew
THE LIVE PERFORMANCE
Creation of a big collaborative mural on a real wall
One-night festival

23. September 2013 | #UrbanStories
COMMUNITY STRATEGY
ENGAGING PICTURES

24. September 2013 | #UrbanStories
COMMUNITY STRATEGY
TUMBLR AND BLOGS

25. September 2013 | #UrbanStories
COMMUNITY STRATEGY
MAGAZINE ADS & POSTERS

26. September 2013 | #UrbanStories
COMMUNITY STRATEGY
WHY OUR AUDIENCE IS INTERESTING
YOUNGTRENDY ACTIVE+ +
146k 174k
I ♥ STREET
ART
Street art
Save My Life
894k
StreetArt in
Germany
1,1m
STREET ART
UTOPIA

27. September 2013 | #UrbanStories
THE APP ADVANTAGES
FREE
Community app
Location-based
High visual content
Interactive features
Engaging game-play
Augmented reality art
creation
+

28. September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
Creative tools
Challenges
Awarding system
Tool and color packs
Location on the map
CREATIVE
BRANDING

29. September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
INTERNATIONAL CLIENTS
Graffiti, sport, clothing
brands
Music labels
Travelling companies
Magazines
Energy Drinks
ACTIVE CONTACT
WITH BRAND
IDENTITY

30. September 2013 | #UrbanStories
ADVERTISING OPPORTUNITIES
SMALL LOCAL CLIENTS
Clubs
Bookshops
Bars
Shops

31. September 2013 | #UrbanStories
Municipal projects
Museums
Gallery venues
Festivals
Events
ADVERTISING OPPORTUNITIES
CULTURAL AND MUNICIPAL INSTITUTIONS

32. September 2013 | #UrbanStories
FUNDING
134 000 €
Start-up fundings
Cooperation with Paris’
municipality
Cultural fundings
HOW MUCH
FUNDED BY
Legal status 1%
App + website
development 45%
Promotion 10%
Events 16%
Team fees 28%
Funding for development and
maintenance for the first year
(all production costs in Paris)
(114 300 £)
YEAR 1

33. September 2013 | #UrbanStories
NEXT STEPS
5 YEARS PLAN
Seed and cultural
funding
Develop a prototype
of the app
Partner up with
events and festivals
Test app with users
Refine prototype
accordingly
Approach brands,
sponsors
Establish
partnerships
Develop app focused
on 1 city: Paris
Raise awareness:
bloggers,
ambassadors, event
Launch app
YEAR 1 YEAR 2
Upgrade app’s
features
Expand in a new city
Expand the team
Partner with local
festivals
Marketing
campaign
YEAR 3 YEAR 4 TO 5
Results:
400k users
London
Barcelona
Results:
100k users
120k user
generated
content
4k ads
Results:
Final prototype
Core community
Paris
Results:
Establish Urban
Stories as a
marketing tool
Sell licenses to
companies

34. September 2013 | #UrbanStories
a
Josep Miquel Jové @PepJoveCompany
Céline Kniebihler @celinektwitt
Anna Raycheva
#UrbanStories
Contact:
urbanstoriesproject@gmail.com
project by