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Link Building Strategies and Tactics for SEO Success
1. (C) 2010 - CEMPER.COM &
LinkResearchTools com
Link Building
Tips
Strategies
Tactics
Christoph C. Cemper
2. (C) 2010 - CEMPER.COM & LinkResearchTools.com
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About Christoph
& CEMPER.COM
• Doing in Link Building
since 2003
• English, German, Spanish, French
• Trust Links
LinkResearchTools.com
SEO consulting for selected clients
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TIP NO.
The SECRET
Of
Link Building
…
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The Secret of Link Building …
DOES
NOT
EXIST
(it‘s a painful tedious job!)
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Know your goals
be realistic!
TIP NO.
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you won’t get
#1
overnight
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TIP NO.
TEST
TEST
TEST
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TESTING ROCKS!
on test sites
on satellite sites
on competitor sites
…
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TIP NO.
DO YOUR RESEARCH!
Know your playing field
EVERY industry is different!
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"don't take a sword
to a gun fight“
Tim Meyer, Product Manager
Yahoo (2006!)
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one link can
make a
difference,
but…
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50.000 new links/DAY!
Damn, I‘d better find a
new job, this link
building thing looks
like A LOT of hard
work…
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Link Building Strategy
Link
Growth
Rates(link velocity)
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Link Growth rates matter!
Q: how many links
we need to
become #1 ?
A: we don't know!
let’s look at it!
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Numbers?
Sometimes 2000 links/day are just
what you need.
Sometimes it's 20 per month.
Not every link is equal though!
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see also …
http://bit.ly/linkgrowth
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TIP NO.
Look at your
COMPETITION
!
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Link Building Strategy
Competitors are
potential
link
sources
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7 Golden Link Building Strategies #4
Common Outbound Link Analysis
How do I
get my competitors
to link to ME ???
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7 Golden Link Building Strategies #4
Common Outbound Link Analysis
1. find out
where your competition
links to …
2. go after those linked to pages
3. Grab Linkjuice from
competition!
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Link Building Strategy
Anchor Text
Variation(an example)
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Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight price to London
• low cost flight ticket to Paris
• affordable flight to New York
• best offer to fly to Munich
• cheapest ticket to fly to Europe
• best price on flights to UK
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Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight price to London
• low cost flight ticket to Paris
• affordable flight to New York
• best offer to fly to Munich
• cheapest ticket to fly to Europe
• best price on flights to UK
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Long Tail => Short Tail
• finding cheap flights to Brazil
• best flight price to London
• low cost flight ticket to Paris
• affordable flight to New York
• best offer to fly to Munich
• cheapest ticket to fly to Europe
• best price on flights to UK
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Long Tail => Short Tail
• finding cheap flights to Rio
• best flight price to Europe
• low cost flight ticket to Munich
• affordable flight to Brazil
• best offer to fly to UK
• cheapest ticket to fly to UK
• best price on flights to Prague
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Long Tail => Short Tail
• cheap flights
• flight price
• low cost flight ticket
• affordable flight
• best offer to fly
• cheapest ticket to fly
• best price on flights
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Relevant Links for
„cheap flights“
• GOOD Link Profile for Travel, eh #2?
• source: www.LinkResearchTools.com
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Relevant Links for
„cheap flights“
• GREAT Travel Link Profile for #1 too
• source: www.LinkResearchTools.com
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Not So Relevant Links
not so well themed …
source: www.LinkResearchTools.com
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… unless you
ARE
an
„entertainment“ site
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Link Tactic
BEST LINKS
are
FREE(the ones
you already have!)
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Link Tactic
Convert
IMAGE NO ALT
links to
keyword links
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NO ALT to
keyword links
make these image links to get ALT TEXT!
source: www.LinkResearchTools.com
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NO ALT to
keyword links
oh, we haven‘t done this for some weeks…
source: www.LinkResearchTools.com
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Link Tactic
Link Laundering
with
Link Pyramids
(old but great technique)
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„Blackhole“
great links to here
average links to here
shitty links here
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Link Pyramids „rule of thumb“
the closer to
money site
the better the links!
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improve existing links!
Great Pages
linking to YOU
always need
more links…
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… and are your
filter for all
“bad flavors“
…
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TIP
THE BEST LINKS
are those that
your competitors
can NOT get!
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Stuff to read up …
7 Golden Rules of Link Building
http://bit.ly/7golden1
7 Golden Link Building Strategies
http://bit.ly/7golden3
5 Rules for Link Profiling
http://bit.ly/linkprofiling
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THANK YOU!
QUESTIONS ?
Want to trial our
www.LinkResearchTools.com
Please leave your business card.
Contact me
christoph@cemper.com
http://www.cemper.com/
twitter.com/cemper
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Bonus Tip
NO link requests
to
Matt Cutts
Tim Meyer
& other search engine reps
They are nice guys,...
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but ...
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Bonus Tip
even more
BONUS
CONTENT
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Bonus TIP 2
Don‘t Look at
Page Rank
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hu, no page rank?
Matt Cutts
Says
(SMX Advanced
Seattle 2008)
We return random
page rank data if
we feel like it – it‘s
fun!
• Lesson learnt: don‘t look at PR