My INSURER PTE LTD - Insurtech Innovation Award 2024
Visualad uses visual intelligence and introduce social currencies.
1.
2. Problem/opportunity
• Companies use tools to
analyze the comments that
users post on internet and
social networks about their
brand, and use them to
define marketing strategies
• Web (social media) is getting
more visual than textual.
• There is a large amount of
visual data, with image
information about brands and
without being analysed.
3. Solution
We apply brand analysis over the images that users
post in social networks to improve companies
marketing strategies
Self-service solution
4. Differential value &
competiton
• To discover images where brands appear that they will
be missed with hasthags or tools based on text
• To study how users interact with brands and
competitors in a natural way
• To identify influencers, brand embassors to engage and
use them to lead marketing campaings
Market (USA):
• Ditto
• Gaze matrix
• Pixlee