SlideShare a Scribd company logo
1 of 4
Problem/opportunity 
• Companies use tools to 
analyze the comments that 
users post on internet and 
social networks about their 
brand, and use them to 
define marketing strategies 
• Web (social media) is getting 
more visual than textual. 
• There is a large amount of 
visual data, with image 
information about brands and 
without being analysed.
Solution 
We apply brand analysis over the images that users 
post in social networks to improve companies 
marketing strategies 
Self-service solution
Differential value & 
competiton 
• To discover images where brands appear that they will 
be missed with hasthags or tools based on text 
• To study how users interact with brands and 
competitors in a natural way 
• To identify influencers, brand embassors to engage and 
use them to lead marketing campaings 
Market (USA): 
• Ditto 
• Gaze matrix 
• Pixlee

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Visualad uses visual intelligence and introduce social currencies.

  • 1.
  • 2. Problem/opportunity • Companies use tools to analyze the comments that users post on internet and social networks about their brand, and use them to define marketing strategies • Web (social media) is getting more visual than textual. • There is a large amount of visual data, with image information about brands and without being analysed.
  • 3. Solution We apply brand analysis over the images that users post in social networks to improve companies marketing strategies Self-service solution
  • 4. Differential value & competiton • To discover images where brands appear that they will be missed with hasthags or tools based on text • To study how users interact with brands and competitors in a natural way • To identify influencers, brand embassors to engage and use them to lead marketing campaings Market (USA): • Ditto • Gaze matrix • Pixlee