What’s Driving Attendee Engagement Today? Discover 10 hot marketing trends impacting attendee engagement today. Get tips and tactics to help you delight your attendees and generate great results for your enterprise.

1. 1O HOT TRENDS
IN EVENTS
What’s Driving
Attendee Engagement Today?

2. IN-PERSON
EVENTS
are an important piece
of the enterprise
marketing puzzle.
WEB
EVENTS
EMAIL MOBILE
SOCIALDIGITAL

3. We spend A LOT on them.
Radio 1%
Mobile 1%
Outdoor 1%
Social Media 3%
Online Video 3%
Television 3%
Display Ads 4%
Search Engine
Marketing (SEM) 5%
Search Engine
Optimization (SEO) 5%
Online Content 5%
Sponsorships 7%
Email Marketing 8%
Direct Mail 9%
Magazine/ Trade
Publications 13%
EVENTS
30%
Source: IPSOS OTX (Commissioned by Google),PCMA, Price Waterhouse Coopers (Economic Significance of Meetings to the US Economy, Feb 2011)

4. And, events deliver
significant value in return.
EDUCATING
our audience on new
products or solutions
ACCOMPLISHING
a lot in the short
amount of time
INTERACTING
face-to-face with
prospects and customers

5. SO WHAT’S
THE KEY
to a successful event?

6. Some use
the measure of
ATTENDANCE
542
Registered!

7. Others look at
post-event
SURVEY
RESULTS

8. WE SAY,
a successful event starts
and ends with one thing:
ATTENDEE
ENGAGEMENT

9. WHAT IS
Attendee Engagement?
Engagement is about generating
satisfaction, participation, loyalty, and advocacy
among attendees.

10. After all, it’s not about us.
IT’S ABOUT THEM

11. “Tell me and I forget,
teach me and I may remember,
INVOLVE ME AND I LEARN.”
— BENJAMIN FRANKLIN

12. Here we list
1O HOT TRENDS
in attendee engagement today.

13. SMART
REGISTRATION
1
The Attendee Experience Starts
With a Well-Designed Registration Process
Make the registration experience more personalized and
streamlined for attendees by pre-filling details you already have in
your CRM or marketing automation system.
TIP
Pre-filing basic profile data leaves time for
attendees to respond to deeper questions
so you can get to know them better.
REGISTER NOW
Name
Company
Email
Phone
Attendee Interests
Attendee Profile

14. PERSONALIZED
AGENDAS
2
Let Attendees Make
Their Own Event Agendas
Let attendees access personal schedules and relevant info right
from their mobile phones or laptops.
Make it easy to add or remove sessions from their schedules to
create the perfect experience.

15. SESSION
RECOMMENDATIONS
3
Help Your Attendees Plan for Success
Segment attendees by role, industry, interest, stage in
the buying cycle, or other attributes.
Reach out with suggestions for the sessions, activities,
or networking opportunities they will find most helpful.

16. 4
Streamline the Check-In Process
and Make a Great First Impression
Shorten lines by checking in attendees quickly
and easily.
Ditch the paper lists and check in attendees in
with a click on a mobile app.
MOBILE
CHECK-IN

17. 5
A ‘Must-Have’ for Every Event
Attendees expect to be able to find everything they need to know
directly from their mobile device, including:
Easy access to their personal agendas and relevant content
Fast access to event locations and venue points of interest
An always up-to-date listing of event information, speakers,
and other attendees
The ability to interact and connect with other attendees
An easy way to participate and provide event feedback
EVENT
MOBILE APPS

18. 1-TO-1
APPOINTMENTS
6
Increase Engagement and Attendee
Satisfaction with Appointments
Building professional connections is one of the key goals
of event attendees. Use self-scheduled appointments
or automated appointment matching to facilitate
networking between participants.
Sales Meeting
with Prospect A

19. 7
Get Your Attendees Involved in Sessions
Nothing perks people up quite like asking for their opinion.
Collect information from your audience in real-time
Use what you learn to tailor the live presentation
Sync this data to each attendee’s marketing automation
or CRM profile
SESSION
POLLING

20. LIVE Q&A
8
Use your event mobile app to
facilitate live Q&A...without
running around with a microphone!
TIP
Allow participants to see what questions have
already been asked, and upvote them so the
speaker will know which to answer first
Question 1:
Question 2:
Question 3:
SESSION Q&A

21. 9
Engage attendees on the spot.
Built for a two-way conversation, interactive
content is a great way to break through the
noise and engage your attendees.
Instead of approaching individuals for a
conversation, pass them a tablet with a
short quiz or assessment.
Or break the ice with a “hello” and
a short interactive experience rather
than a long sales pitch.
INTERACTIVE
CONTENT

22. PERSONLIZED
EVENT FOLLOW-UP
10
Accelerate Your Sales Cycle with Hyper-Targeted
Nurture Campaigns
Never again send out a “thanks for attending our event” email.
Use what you’ve learned at the event to hyper-target your follow-up
campaigns and activate the right nurturing campaign.
The BEST way to do this to integrate your
event technology with your marketing
automation system.
TIP

23. ATTENDEE ENGAGEMENT
is at the center of every great event.

24. MAKE YOUR NEXT EVENT
YOUR BEST YET.
Get more tips and best practices for enterprise
event management at www.certain.com