My presentation for WordCamp Minneapolis, 2016 on Content Strategy for bloggers and business sites.

1. BE YODA NOT LUKE
A CONTENT STRATEGY THAT WINS –
FOR BUSINESSES AND BLOGGERS ALIKE
@CHRISLEMA

2. BE A COACH
NOT A KNOW-IT-ALL
YOUR PROSPECTS ARE THE HERO, NOT YOU
@CHRISLEMA

3. WHEN NINE HUNDRED
YEARS OLD YOU REACH,
LOOK AS GOOD YOU
WILL NOT.
ABRAHAM LINCOLN
@CHRISLEMA

4. EVERY SITE NEEDS
A VARIETY OF POSTS
DOES ANYONE REMEMBER KARATE KID?
@CHRISLEMA

5. FEAR LEADS TO
ANGER…ANGER LEADS
TO HATE…HATE LEADS
TO SUFFERING.
MUHAMMAD ALI
@CHRISLEMA

6. DEFINE THE JOB
OF EACH POST
PEOPLE HIRED MILKSHAKES FOR BREAKFAST
@CHRISLEMA

7. JUDGE ME BY MY
SIZE, DO YOU?
TYRION L ANNISTER
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8. END EACH POST
WITH THE NEXT STEP
YOU’RE TAKING PEOPLE ON AJOURNEY
@CHRISLEMA

9. ALWAYS TWO THERE
ARE; NO MORE, NO
LESS. A MASTER AND
AN APPRENTICE.
MR. MIYAGI
@CHRISLEMA

10. UNAWARE
PROBLEM
AWARE
SOLUTION
AWARE
PRODUCT
AWARE
FULLY
AWARE
DISCOVERY CONSIDERATION DECISION
DEVELOP PROBLEM
VOCABULARY
DEVELOP
SOLUTION
VOCABULARY
ARTICULATE
AVAILABLE
OPTIONS
MATCH VALUES
& NEEDS
DIFFERENTIATE
YOUR
SOLUTION
CONTENTTYPES
• CHECKLISTS
• STORIES
• Q&A
• MAPS
• LISTS
• HOWTO
• TUTORIALS
• WHITE PAPERS
• COMPARISONS
• OPINIONS
• BEST OF
• GUIDES
• CASE STUDIES
• BUYER’S GUIDE
• HEAD TO HEAD
@CHRISLEMA

11. DO. OR DO NOT.
THERE IS NO TRY.
ELON MUSK
@CHRISLEMA

12. CHRIS LEMA
WORDPRESS: CHRISLEMA.COM
LEADERSHIP: BEYONDGOOD.COM
@CHRISLEMA