In my talk about conversions at #wcdfw, I don't go the normal route of #CRO. Instead I'm talking to humans about doing the things that humans value, and letting it lead to conversions.

1. The goal is
CONVERSIONCHRIS LEMA, LIQUID WEB

2. Slideshare.net/cflema

3. This is about being human
You’ll improve
Conversions
When you care
More & better.

4. If I’m hungry
I rarely want
A course on
How to fish.

5. What we say
We want isn’t
Always what
We want.

6. Why do you think
these folks sell so
many shirts, at these
price points?
What
are
we
Really
buying?

7. Has anyone done
the research to
determine if Steve
Martin is a great
teacher of comedy?
What
are
we
Really
buying?

8. How many of
us already knew
that we did things
better with music
on?
What
are
we
Really
buying?

9. When people are
thinking about
accounting stuff
why does this
offer work?
What
are
we
Really
buying?

10. What can we
Learn from
Others doing it
Right?

11. Sell the final
Destination, not
The work that
Goes into it.
1

12. Eliminate pain
With your offers
& satisfy our
Deepest desires.
2

13. Make sure there
Is clarity on the
Value that’s
Being Delivered.
3

14. If you’re selling
savings, Sell
time savings VS
Money Savings.
4

15. If you can, sell
More than your
Product. Sell
Your community.
5

16. Don’t try to sell
Everything you
Have. Scaffold
Your offerings.
6

17. Be ridiculous
With your money
Back guarantee.
Be Insane.
7

18. Write down &
Share Stories
About your
Customers.
8

19. Always sell
Multiple options.
This lets you
Use anchoring.
9

20. CHRIS LEMA
LIQUID WEB
@chrislema