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The Next 5 Years
5 Trillion
Predictions A
Second
And The
Universal
Shopping Cart
Predicting Our Members Future Needs And Wants Is Where We
Will Be In 5 Years
• With explicit permission of our
members we want to touch our
members lives in a meaningful
values exchange every day
offering every product and service
for Cashback
• Insurance
• Banking
• Utilities
• In store purchase
• With this data we can then predict
what products people want
We Will Need To Build A Prediction Engine On The Cloud
450 Real Time Transaction Consumer Segments At A Product Level
• Because we know
our members
product purchase
information we can
understand what is
driving those
purchasing and find
lookalike audiences
that will also buy
• We can also tailor
other offers to
members at the
right place at the
right time and in the
right context at the
right price
1 to 1 Personalised Permission Based Targeting On Any Device
Even
Facebook
and Google
don’t have
purchase
data
Realising The
Potential Of
Transactional
Data
All Campaigns Are Automated In Real Time
Example Profile Of Our Member Data For Wine Buyers
Add to Cart
Contact details:
Chris Garner - chris.garner@cashrewards.com
Andrew Clarke - andrew.clarke@cashrewards.com
Kate Eringa - kate.eringa@cashrewards.com
TA - ta@cashrewards.com

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Cashrewards The Next 5 Years: Data Segments and The Universal Shopping Cart

  • 1. The Next 5 Years 5 Trillion Predictions A Second And The Universal Shopping Cart
  • 2. Predicting Our Members Future Needs And Wants Is Where We Will Be In 5 Years • With explicit permission of our members we want to touch our members lives in a meaningful values exchange every day offering every product and service for Cashback • Insurance • Banking • Utilities • In store purchase • With this data we can then predict what products people want
  • 3. We Will Need To Build A Prediction Engine On The Cloud
  • 4. 450 Real Time Transaction Consumer Segments At A Product Level • Because we know our members product purchase information we can understand what is driving those purchasing and find lookalike audiences that will also buy • We can also tailor other offers to members at the right place at the right time and in the right context at the right price
  • 5. 1 to 1 Personalised Permission Based Targeting On Any Device Even Facebook and Google don’t have purchase data
  • 7. All Campaigns Are Automated In Real Time
  • 8. Example Profile Of Our Member Data For Wine Buyers
  • 9.
  • 10.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Contact details: Chris Garner - chris.garner@cashrewards.com Andrew Clarke - andrew.clarke@cashrewards.com Kate Eringa - kate.eringa@cashrewards.com TA - ta@cashrewards.com