Only a few years ago, New York University lacked a central team to oversee its social media presence, and there was very little sense of community among social media managers in various departments across the university. Through the creation of a new position and a Social Media Ambassadors group, the university has dramatically refocused its efforts in the social media realm -- and achieved some striking results. Two actions played a key role in these successes. First, the New York University Social Media Ambassadors group was formed in 2012, and now counts as members more than 175 community managers from across NYU. From online meetings and knowledge sharing through the use of Google Groups to in-person meetings twice a semester -- featuring presentations from representatives of industry giants such as Facebook, Twitter and Instagram -- the group has created a professional development opportunity for NYU’s community managers to share and learn. Secondly, social media training was implemented through the use of NYU's iLearn program, as well as one-on-one and group consultations with school and department employees. The opportunity to learn, share, and lead has led to an increased interest and sense of community in social media across the university's global campus. This presentation will provide guidance on creating community of learning and leading, tips for forming a collaborative university group of your own, and lessons learned over the course of the past two and a half years.

1. One University, How Many Accounts?
Chris Barrows
High Ed Web
Photo credit - Flickr User: Aiden Jones #heweb15
Fostering A Community of
Collaboration and Learning

2. Chris Barrows (@CBarrows)
Photo Credit: Sy Aybudu
Who Am I?
Photo credit: Sy Aybudu #heweb15

3. Photo Credit: Sy Aybudu #heweb15Photo credit - Flickr User: Mat-

4. Digital Communications Group
nyu.edu/digicomm
@NYUDigiComm
Photo credit - Flickr User: DSkley #heweb15

5. The NYU Social Team
nyu.edu/socialmedia
Photo credit - Flickr User: DSkley #heweb15

6. Photo Credit: Sy Aybudu
Get To Know NYU
Photo credit: Nick Johnson #heweb15

7. NYU’s Global Locations
Graphic Credit: Mark Courtney #heweb15

8. The Collaborative Hurdle
Photo Credit - Flickr User Robert_voors #heweb15
What Challenges Do YOU Face?

9. Organizational Structure
Photo credit - Flickr User: Focx #heweb15

10. Politics
Photo credit - Flickr User: ThomasHawk #heweb15

11. Technology
Photo credit - Flickr User: jdhancock #heweb15

12. Time
Photo credit - Flickr User: Peter J Lambert #heweb15

13. Leadership Buy-In
Photo credit - Flickr User: RobertErickson #heweb15

14. YouTube Credit: Fox Television - Futurama
But I have good news for you
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15. Overcoming Hurdles
Photo credit - Flickr User: PiratePix2 #heweb15

16. Crossing the streams is OK!
#heweb15

17. It Starts
With You
Photo credit - Flickr User: DHammza #heweb15

18. Photo credit - Flickr User: Courtneyrian
Collaboration “To Do’s”
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19. To Do
Build Communication
Photo credit - Flickr User: Courtneyrian #heweb15

20. Photo credit - Flickr User: DHammza
Build A Key Contact List
Include:
1. Phone Number
2. Email
3. Role | Title
4. Accounts Managed
5. Connections
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21. Photo credit - Flickr User: Peter J Lambert
Example: Advanced Contact List
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22. To Do
Establishing Relationships
Photo credit - Flickr User: Courtneyrian #heweb15

23. Photo credit - Flickr User: SurfaceWarriors
It Takes Two (or more)
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24. Photo credit - Flickr User: Quinnanya
Determine Personality
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25. Photo credit - Flickr User: Brewbooks
Take It Offline
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26. Photo credit - Flickr User: Quinnanya
Listen and Learn
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27. Photo credit - Flickr User: Quinnanya
Say “Hello”
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28. Photo credit - Flickr User: Quinnanya
and “Thank You”
Say “Hello”
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29. Track Relationship Growth
Photo credit - Flickr User: DHammza
• What ideas have you
provide others?
• What ideas have
others provided you?
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30. To Do
Provide Value
Photo credit - Flickr User: Courtneyrian #heweb15

31. Photo credit - Flickr User: alachuacounty
“How can I help you?”
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32. Giving Without Being Crushed: http://bit.ly/TimMcGiving
“What’s In It FROM Me?” - Tim McDonald
@TAMcDonald
#heweb15

33. Photo credit - Flickr User: West_Point
Conduct Trainings
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34. NYU iLearn Program (Summer 2015)
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35. Photo credit - Flickr User: Alan Levine
Utilize Feedback
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36. To Do
Support Value w/ Data
Photo credit - Flickr User: Courtneyrian #heweb15

37. Photo credit - Flickr User: nicmcphee
Data Rules
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38. But not everyone GETS it
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39. Photo credit - Flickr User: b-tal
Speak Their Language
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40. Photo credit - Flickr User: b-tal
Speak Their Language
• Be brief
• Be visual
• Be honest
• Provide meta data
Helpful Hints
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41. To Do
Establish A Community
Photo credit - Flickr User: Courtneyrian #heweb15

42. Provide Resources
nyu.edu/socialmedia
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43. NYU Social Media Ambassadors
Photo credit - Flickr User: Docsearls
“The Social Media Ambassadors
Group is designed to facilitate
community amongst the
members increasing knowledge,
awareness, and best practices in
the areas of social media at NYU.”
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44. Provide Key Updates
Screenshot: NYU Scoop It Page
http://www.scoop.it/t/nyu-social-media-ambassador-share-board
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45. Provide Key Updates
Screenshot: NYU Scoop It Page
http://blogs.nyu.edu/digital-communications/
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46. Photo credit - Flickr User: Quinnanya
#CongratagradNYU
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47. Ted Rubin Says It Best…
Graphic Credit: AgoraPulse
@TedRubin
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48. @CBarrows
Thank You!
Chris.Barrows@nyu.edu
Photo Credit: Sy Aybudu #heweb15