SlideShare a Scribd company logo
1 of 25
Download to read offline
Cédric Giorgi
Cookening Co-Founder & CEO
@cgiorgi @cookening
www.cookening.com
#mystartupstory
The Story
September 2011 – The Idea 
+	
  
April 2012 – Defining the Cookening Experience
April 2012 – First Specifications
March – June 2012 First Meals
«	
  We	
  also	
  could	
  exchange	
  experiences	
  and	
  ideas	
  
about	
  our	
  countries	
  during	
  the	
  dinner	
  we	
  had	
  
together.	
  It	
  was	
  a	
  really	
  cultural	
  experience	
  being	
  with	
  
them!	
  »	
  
«	
  We	
  would	
  highly	
  recommend	
  them	
  to	
  anyone	
  [...]	
  
the	
  endless	
  wonders	
  of	
  French	
  cuisine.	
  Be	
  sure	
  to	
  take	
  
them	
  up	
  on	
  their	
  offer	
  to	
  cook	
  dinner,	
  you	
  definitely	
  
will	
  not	
  regret	
  it.	
  »	
  
«	
  We	
  took	
  up	
  their	
  offer	
  to	
  have	
  dinner	
  with	
  them	
  
which	
  we	
  really	
  enjoyed.	
  It	
  was	
  nice	
  geGng	
  to	
  know	
  
them	
  beHer.	
  »	
  
May 2012 – First Meal
May 2012 – First Internal Release
June 2012 – Logo and name announced
June 2012 – Cookening.com Live
June 2012 – The Cookening Brigade
June 2012 - Business Cards
September 2012 - Teasing
November 2012 - Private Alpha Release
December 2012 – First hosts’ tables
January 2013 – The Art of Cookening Magazine
March 2013 – First meal through Cookening
April 2013 – First « Apéro » at the office
May 2013 – Public Launch
May 2013 – Public Launch
June 2013 – Collaborative Dinner
June 2013 – Cookening in the Press
July 2013 – Cookening Content Srategy
September 2013 – More and more Hosts and Meals
September 2013 – Cookening Video
The best is yet to come
www.cookening.com

More Related Content

More from Cedric Giorgi

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesCedric Giorgi
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranCedric Giorgi
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupCedric Giorgi
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good PitchCedric Giorgi
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech StartupsCedric Giorgi
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyCedric Giorgi
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Cedric Giorgi
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or DieCedric Giorgi
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Cedric Giorgi
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionCedric Giorgi
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French MarketCedric Giorgi
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Cedric Giorgi
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Cedric Giorgi
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseCedric Giorgi
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCCedric Giorgi
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions AlternativesCedric Giorgi
 

More from Cedric Giorgi (17)

LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting CulturesLeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
LeWeb Keynote - The biggest Impact of the Sharing Economy: Connecting Cultures
 
Offline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écranOffline is the new online - Le futur d'internet n'est plus derrière un écran
Offline is the new online - Le futur d'internet n'est plus derrière un écran
 
Thinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startupThinking Product, Brand & Vision for your startup
Thinking Product, Brand & Vision for your startup
 
Secrets of a good Pitch
Secrets of a good PitchSecrets of a good Pitch
Secrets of a good Pitch
 
Food & Tech Startups
Food & Tech StartupsFood & Tech Startups
Food & Tech Startups
 
Grenoble
GrenobleGrenoble
Grenoble
 
Lift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative EconomyLift workshop - The Rise of the Collaborative Economy
Lift workshop - The Rise of the Collaborative Economy
 
Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?Medias sociaux - Où en est-on ?
Medias sociaux - Où en est-on ?
 
Social Media Tools - Fly or Die
Social Media Tools - Fly or DieSocial Media Tools - Fly or Die
Social Media Tools - Fly or Die
 
Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol - Comscore @ TCFRemix par Delphine Gatignol -
Comscore @ TCFRemix par Delphine Gatignol -
 
L’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétitionL’art de pitcher une startup lors d’une conférence/compétition
L’art de pitcher une startup lors d’une conférence/compétition
 
Launching your service into the French Market
Launching your service into the French MarketLaunching your service into the French Market
Launching your service into the French Market
 
Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?Twitter, quelle possibilité pour les marques ?
Twitter, quelle possibilité pour les marques ?
 
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Con...
 
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC ToulouseIdentité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
Identité NuméRique d'une personne et d'une marque : Cours à l'ESC Toulouse
 
Mobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMCMobile Viral Marketing and Mobile WOM - IWOMC
Mobile Viral Marketing and Mobile WOM - IWOMC
 
Solutions Alternatives
Solutions AlternativesSolutions Alternatives
Solutions Alternatives
 

Recently uploaded

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannaBusinessPlans
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsShree Krishna Exports
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfwill854175
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfDerekIwanaka1
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 

Recently uploaded (20)

Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Rice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna ExportsRice Manufacturers in India | Shree Krishna Exports
Rice Manufacturers in India | Shree Krishna Exports
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 

The cookening story