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Thinking Product, Brand & Vision for your startup

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Cedric Giorgi
Cedric Giorgi

At OuiShareFest in Paris, I made this presentation called "A startup of the Sharing Economy, it’s not just a concept. - Thinking Product, Brand & Vision" I used the experience we got at Cookening.com

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A startup of the Sharing Economy, it’s not just a concept. Thinking Product, Brand & Vision Cédric Giorgi CookeningCo-Founder& CEO @cgiorgi cedric@cookening.com
Cookeningis a marketplacewherecooksoffer to host a home cookedmeal for foreigners. @cgiorgi @cookening
@cgiorgi @cookening
@cgiorgi @cookening So you have an idea ?
@cgiorgi @cookening All yourfriendscongratulateyou
The pressisveryexcited...
@cgiorgi @cookening But whatyouneedis not just a concept...
A Product
@cgiorgi @cookening Let’stake the Cookeningexample
@cgiorgi @cookening A simple concept: being able to eat home cooked meals from and with people you don’t know.
@cgiorgi @cookening Execution?
@cgiorgi @cookening It’s not just a listing...
@cgiorgi @cookening User Experience.
@cgiorgi @cookening@cgiorgi @cookening Pictures
@cgiorgi @cookening@cgiorgi @cookening Trust
@cgiorgi @cookening@cgiorgi @cookening User Matching
@cgiorgi @cookening@cgiorgi @cookening Payment.
A Brand
@cgiorgi @cookening
@cgiorgi @cookening
Main difference?
A Brand
The importance of the name
@cgiorgi @cookening
@cgiorgi @cookening Think Values
@cgiorgi @cookening Values bring people together
A Vision
Entrepreneurshipislike a tunnel
Connecting People And Cultures Through Food.
@cgiorgi @cookening And a community?
@cgiorgi @cookening A communitywillbe the result...
A User Experience
A Vision
A Brand
@cgiorgi @cookening Not yet convinced?
Competition
Think Long Term @cgiorgi – Algeria 2.0
A RollerCoaster
StayFocused
Cédric Giorgi cedric@cookening.com @cgiorgi 06 30 09 95 04 Thankyou. Questions?

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