Consulting Service and Solution set. Sales, marketing, sales conversion, Web 2.0, web design, application selection

1. LeadingEdge Consulting Solutions
www.leadingedge-consulting.com
Search Engine Optimization (SEO/SEM) - the process of improving the volume or quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
These include white-hat to black-hat methodologies, crawlers, meta-tags, key word(s) density,
URL linkage, off-Web factors, with the aim appearing “higher” in search results and ultimately
increasing hits, conversion rates, and ROI. SEO also involves implementing numerous software
and/or web-based tools and solutions to push Company URLs to the forefront of search results.
Customer Experience Management (CEM) – empower companies to capture all and
every unique interactions on any level, to most importantly granular events. The process of
improves the volume and quality of traffic to the web site from search engines via "natural"
("organic" or "algorithmic") search results. Results include increased online revenue, optimizing
customer experience, resolve online application issues, improve call center resolution rates, and
resolve disputes and mitigate fraud.
Customer Experience Analytics (CEA) - software to identify and analyze customer
behavior patterns within and across multiple access points. CEA solutions use sophisticated data
modeling techniques to analyze customer experiences with a company. Customers contact
companies for a variety of reasons (service, sales, feedback,) and use the five key tenants of
customer interactions. Including approaches to measure and manage every individual customer
experience (at the individual access point and providing qualitative views and data of each unique
customer’s experience)
Meaning Based Computing (MBC) - extends far beyond traditional methods such as
keyword search which simply allow users to find and retrieve data. Keyword search engines, for
example, cannot comprehend the meaning of information, so they only find documents in which a
specific word occurs. Unfortunately, this inability to understand information means that other
documents that discuss the same idea (are relevant,) but use different words, are often
overlooked. Equally, documents with a meaning entirely different to that which the user searches
for are frequently returned, forcing the user to alter their query to accommodate the search
engine. Some of the key functionality of MBC such as automatic hyperlinking and clustering are
simply not available in keyword search engines. For example, automatic hyperlinking which
connects users to a range of pertinent documents, services or products that are contextually
linked to the original text require that the meaning of the original document is fully understood.
Similarly, for computers to automatically collect, analyze, and organize information, computers
have to be able to extract meaning

2. Marketing Strategy: Unraveled
Holistic – all encompassing strategy that utilize all “natural” marketing resources available.
Social Media - content created by people using highly accessible and scalable publishing
technologies. At its most basic sense, social media is a shift in how people discover, read and
share news, information and content. It's a fusion of sociology and technology, transforming
monologues (one to many) into dialogues (many to many) and is the democratization of
information, transforming people from content readers into publishers. Social media has become
extremely popular because it allows people to connect in the online world to form relationships for
personal and business. Businesses also refer to social media as user-generated content (UGC)
or consumer-generated media (CGM) such as web sites and solutions, and software tools.
B2B Networking Media – Similar to Social Media but aimed strictly at business to business
communications in forums.
Twitter - a free social networking and micro-blogging service that enables its users to send and
read each others' updates, known as tweets. Tweets are text-based posts of up to 140
characters, displayed on the author's profile page and delivered to other users - known as
followers - who have subscribed to them. TwitterFeed, HootSuite, Exec Twit, time-released
campaigns, focused demographics, TweetBoard, Ustream, Viddler, are strategies via TweetDeck,
URL, TwitterBerry, are just tip-of-the-iceberg with Twitter; its potential grows daily.
Guerilla - an unconventional system of promotions that relies on time, energy and imagination
rather than a big marketing budget. Strategies are unexpected and unconventional; consumers
are targeted in unexpected places, which can make the idea that's being marketed memorable,
generate buzz, and even spread virally Vitally important to distinguish from competition with
a minimal cap. and op. ex. available. (Start-ups)
Viral - techniques that use pre-existing social networks to produce increases in brand awareness
or to achieve other marketing objectives (such as product sales) through self-replicating viral
processes, It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks,
brandable software, images, or even text messages. Creating successful viral marketing
programs is to identify individuals with high Social Networking Potential (SNP) and create viral
Messages that appeal to this segment of the population and have a high probability of replication.
Grassroots
RSS
CRM/SA CRM gap coverage for Start-ups
CRM Conversion
Campaign Management
Social Media Marketing - These SaaS and often OpenSource tools making their way in
mainstream vernacular such as Google, FaceBook, MySpace, YouTube, Ustream, LinkedIn,
BrightSphere, Ecademy, IntraLinks, Technorati, Sphere, Friendster, Flicker, Digg, as well as
similar very effective lesser know technologies, (but becoming more prominent everyday,) and
those be created in Alpha and Beta form daily. Utilizing some of these most fundamental tools
allow for robust marketing strategies with little to no capital expenditures and are scalable for
fundamental exposure and marketing tactics.

3. Sales Strategy
Turn Key Strategy
Holistic overview
Metrics & Analytics
Best Practices
Cross Selling & Up Selling
Standard Operating Procedures
Hiring Process & Training
CRM
Software Capital Expenditure Evaluation
SaaS/PaaS/Cloud
Off premise
On premise
IT relationship
Staff Augmentation
Training
Marketing  Sales Conversions
Customer Relationship Management/Sales Force Automation (CRM/SFA)
Business Intelligence (BI)
Enterprise Content Management (ECM/BPM)
Enterprise Resource Planning (ERP)
Enterprise Performance Management (EPM)
Supply Chain Management (SCM)
Additional Solution Sets

4. Site Build
All aspects
Site Review
Domain Selection
Needs Assessment & Management
Needs Implementation
Blogs
Micro-sites
Linkage
PPC
Domain Acquisition
Landing Page(s)
HMTL/XML
Flash
Video
Rich Media
Surveys
Proactive Presale/Post-sale
Reactive Inquiry Responsive