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Social Media:
Creating a Space for Conversation
Carolyn Guertin, PhD
UOIT | EDUC 5405G
12 May 15
What is a blog (or a vlog)?
Blogs
Blog is short for ‘weblog,’ an online
journal or information site
It is part soapbox…
Part connected community…
…and part information resource
Blogs, like all Web
2.0 technologies,
mark a revolution
in the technologies
of production.
Some of the most influential blogs
today include:
• Ariana Huffington/Huffington Post
• New York Times OpEd
• BoingBoing
• TechCrunch
• Jezebel
• Tim Ferris (http://fourhourworkweek.com/blog/)
• Tinu Abayomi-Paul (WomenGrowBusiness.com)
• David Pogue
• Clay Shirky
Revolution?
http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=user
Mena Trott
What are social media?
Definition of SOCIAL MEDIA:
Social media are the online platforms
that foster virtual communities for
collaborative practices and the
sharing of information.
Social media have the following characteristics
• 1. Are format-specific including text, video, photographs, audio,
slidesharing, etc. (Social content is a by-product of creating content with
your community.)
• 2. Allow interactions to cross one or more platforms through social
sharing, email and feeds.
• 3. Involve different types of engagement by users who can create,
comment or lurk on social media networks.
• 4. Spread information faster and further.
• 5. Provide for one-to-one, one-to-many and many-to-many
communications.
• 6. Enable communication to take place in real time or asynchronously
over time.
• 7. Are device indifferent. They can take place via a computer (including
laptops and netbooks), tablets (including iPads, iTouch and others) and
mobile phones (particularly smartphones).
• 8. Extend engagement by creating real-time online events, extending
online interactions offline, or augmenting live events online.
CINDERELLA 2.0:
HTTP://WWW.YOUTUBE.COM/WATCH?V=CP-ZOCL5MD0
How can (or do) you use
social media in your teaching?
Why?
User Generated Content
• Definition: The production of content by the general
public rather than by paid professionals and experts
in the field. Also called “peer production”, and
available on the Web via social media platforms, user
generated content refers to material such as the daily
news, encyclopedias, and other reference sources,
movie and product reviews, as well as articles on any
subject, all of which have traditionally been written by
editors, journalists, and academics.
• It’s ‘conversational media’ versus ‘the packaged
goods media’ of the 20th
century.
http://encyclopedia.thefreedictionary.com/user+generated
Future of Storytelling Summit:
http://www.deepmediaonline.com/deepmedia/2014/01/the-future-of-storyte
Watch Video: “When the audience has an audience”
at the link below…
How do we harness this kind
of energy for our teaching?
Web 1.0
Users as Consumers
Click
Share
The age of personal and personalizable media.
Web 2.0
A Two-Way, Collaborative Environment
The user is a contributor
The language of social media. Why?
What social media do you use?
Videoconferencing
with sources
http://www.skype.com/
We have been conditioned to think of media
usage as a passive experience
Screen technologies have become so small and
ubiquitous that users now carry their own
programming with them.
From Knowledgeable to Knowledge-able
https://www.youtube.com/watch?v=LeaAHv4UTI8
Web 2.0 has its own philosophy, language and praxis.
It signals the birth of new cooperative and
collaborative models.
https://storify.com/
Social networking & microblogging: fostering online communities
Mashups
• Earthalbum -
• http://www.earthalbum.com
• WikipediaVision -
• http://www.lkozma.net/wpv/
• Visual Search Lab – Reverse Search
Engine:
• http://labs.ideeinc.com/visual/#random=971197
• Google maps mashups -
• http://googlemapsmania.blogspot.com/
Del.icio.us is a social bookmarking tool.
Wonderful for collaboration and research.
What is social bookmarking?
“Social Bookmarking in Plain English”
http://www.youtube.com/watch?v=HeBmvDpVbWc
Social annotation, notetaking or
collaborative research
Take notes in your browser.
Leave notes on the Web.
http://www.diigo.com http://www.zotero.org/support/quick_start_guide
the cost of
creation and
distribution has
collapsed
1
Crowdsourcing is one of the most
effective new strategies
Kevin MacDonald’s
Life In A Day:
http://www.youtube.com/watch?v=w8S4gGI4nRo
we live in an era of
participation
2
from copyright to creative
commons
collective intelligence is
often superior to expert
knowledge
5
wikis
vs.
Podcasts
Podcast??
Podcasting has been called radio…
without the audience
Podcasts feature this
orange icon, which
indicates an RSS* feed
*Really Simple Syndication
If I podcast, will they come?
Podscope is a google for audio and video files:
http://www.podscope.com/
The campus that never sleeps: iTunes U
http://www.apple.com/education/itunesu/
Podcasts Demystified
Subscribe to Podcasts with
http://juicereceiver.sourceforge.net/ http://www.apple.com/itunes/download/
Design for How People Learn
Julie Dirksen
Contact?
Carolyn Guertin
skype: carolyn_guertin
email: cguertin@uoit.ca
http://carolynguertin.com/

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2 5405-digital pedagogies

Editor's Notes

  1. Image source: http://www.flickr.com/photos/65999563@N00/1642972499/
  2. Blogs are a tool for student reflection, publishing, and sharing portals.
  3. Definition of SOCIAL MEDIA: Social media are the online platforms that foster virtual communities for the sharing of information. Definition of SOCIAL MEDIA. : forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
  4. Social Media are the platforms that enable the interactive web by engaging users to participate in, comment on and create content as means of communicating with their social network,. Social media has the following characteristics: 1. Encompasses wide variety of content formats including text, video, photographs, audio, slidesharing, etc. (Social content is a by-product of creating content with your community.) 2. Allows interactions to cross one or more platforms through social sharing, email and feeds. 3. Involves different levels of engagement by participants who can create, comment or lurk on social media networks. 4. Facilitates enhanced speed and breadth of information dissemination. 5. Provides for one-to-one, one-to-many and many-to-many communications. 6. Enables communication to take place in real time or asynchronously over time. 7. Is device indifferent. It can take place via a computer (including laptops and netbooks), tablets (including iPads, iTouch and others) and mobile phones (particularly smartphones). 8. Extends engagement by creating real-time online events, extending online interactions offline, or augmenting live events online. Heidi Cohen – Riverside Marketing Strategies - See more at: http://heidicohen.com/social-media-definition/#sthash.Rl1dqsk3.dpuf
  5. Web 2.0, User-generated culture.
  6. E-mail, forums, listservs, websites, mainly image and text, linking pages, being in one place
  7. Personal and collective blogs, collaborative wikis, shared bookmarks, image and document communities, social spaces, audio and video, simultaneity, networks This is the rise of a mass social sphere
  8. This marks a change in personal capacity as we become connected to other people, ideas and information Web 2.0 demands a change in pedagogical methods: lose the sense of an ‘official’ voice for a human one or a chorus, let go of need for control and ownership and embrace sharing conversations, replace publishing with experimentation and versionings, adopt an evolutionary approach that expands to include other points of view
  9. We need to design our classes to be collaborative. Make them into play spaces where unpredictable things can happen. Give students a stake in building the material. We will explore some web 2.0 learning environments to move towards personalized learning models.
  10. 2.0 has a whole new language. Explore Web 2.0: to read blogs, to visit wikis, to CREATE user-generated culture. I’m going to introduce you to some free tools.
  11. http://www.youtube.com/watch?v=6gmP4nk0EOE
  12. Libraries (search applications, groups, events, …)
  13. For journalists: StumbleUpon or Delicious: Great for crowdsourcing Content curation Promoting your work
  14. Next gen research
  15. http://www.flickr.com/photos/ross/135959002/ Ross Mayfield http://ross.typepad.com/blog/2006/04/power_law_of_pa.html
  16. http://creativecommons.org/about/licenses
  17. iPods do not need to be involved