The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler1. www.hitachiconsulting.com
CIO
CLOUD SERVICE BROKER
CENTRAL IT
The Executive View
on Cloud Service Brokers
Leveraging Cloud Solutions in a Cloud Service Broker Model
Cloud Expo West 2012, Santa Clara, CA Chad M. Lawler, Ph.D.
Track 4 - Hot Topics, Day 3 - Wednesday, November 7th, 5:05 - 5:55 pm Director of Consulting Services, Cloud Computing
http://cloudexpo2012west.sys-con.com/event/session/1764 chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com/cloud
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2. Beyond the Hype - Cloud is Changing Business & IT
Increasing
Shadow IT
Your Business
Business and End
Users Circumventing IT
Cloud Ecosystem
YOUR CENTRAL IT
IaaS PaaS SaaS
Services
Providers
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3. Cloud is Changing Business & IT - Service Use & Delivery
IT Service Use is Changing
User behavior is changing the way IT organizations purchase & use IT services
Users take easiest, quickest, lowest-cost path to services that rapidly meet needs
End users going around IT organizations directly to cloud providers - Increasing Shadow IT
Cloud is Complicating IT Service Delivery
Cloud increases competition between internal IT and external cloud providers and options
IT being forced to compete with public cloud, function as a CSP, deliver comparable services
Focus on Delivery Speed, switch from legacy lifecycles to cloud enablement and management
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4. Cloud Complexities - Barriers to Business Value
Your Business
Cloud Complexities & Challenges - Optimized Enterprise
Barriers to Business Value Cloud Environment
Consumers
Cloud Ecosystem
Cloud Complexities & Challenges
Adoption On-Boarding
Sourcing SLAs
Procurement Performance
IaaS PaaS SaaS Billing Availability
Cost Controls Scaling
Services
Providers Multi Hybrid Cloud Security
Integration Management
Aggregation Lock-In
Customization Governance
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5. Which Applications, Which Cloud, How to Transition…
Which Applications?
Best Business Value for Cloud
Where do you need the most flexibility?
Which Cloud?
Which applications require scale?
Where do you need to reduce costs?
Where can you gain the most agility? Public Cloud How Do I Get There?
Rapid provisioning, massive scale
Ideal Candidate Applications Greater elasticity, tightly controlled costs.
Non-Legacy Application Also ideal for temporary environments
Can be virtualized
Content Migration
Workloads moved quickly with minimal
Content collaboration, & communication Private Cloud / Hosted Cloud business disruption with cloud services
Email & Web services and applications Appropriate for higher security needs
Enables more control over infrastructure Performance Optimization
Ideal Workloads Enables higher degree of configuration Optimize cloud solution designs,
On-Off Batch processing, Cyclical or platform selection, deployment,
Unpredictable Hybrid Cloud procurement, provisioning, management
Uncertain or inconsistent demand
Best of both Public and Private though and governance
Require rapid provisioning or scalability
the potential scale could place a burden
Security & Availability
on the Private Cloud
Select target cloud infrastructure based
on application and data security and
availability requirements
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6. Cloud is Changing Business & IT - The New IT Landscape
Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix
DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD
Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual Private
Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
Enterprise Datacenter Public Cloud Datacenter
On-site Private Cloud IaaS Utility
On-site Traditional Infrastructure On-Site + Off-site Utility Off-site Utility
Dedicated On-Site Infrastructure
Dedicated with Limited Dedicated Infrastructure + Utility Pay-as-You -Go Consumption
Internal Application Provisioning
Virtualization Internal + External Provisioning External Application Provisioning
Internal Application Provisioning
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps Selective Outsourcing and Managed services
Multiple Application Spread Across Environment Legacy & Cloud Private, Public and Hybrid Cloud Utilization
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7. Cloud is Changing Business & IT - The New IT Landscape
Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix
Mix of public-private cloud services from multiple, different cloud providers
With the cloud comes increased complexities, disruptive for both business and IT
Increased need for integration, aggregation, customization and automation
Focus on Cloud Supply Chain and Service Management
Businesses already negotiating multiple cloud service contracts with different providers
Using multiple/different cloud services - more contracts, payments, providers to manage
Businesses need different cloud services to work together for maximum efficiency and value
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8. How to Centrally Leverage & Manage Multiple Cloud Solutions?
PUBLIC CLOUD
Design?
What capabilities, savings or services?
PUBLIC CLOUD What is the business case, cost & ROI?
How to develop a solution?
Which applications to which Cloud?
HYBRID CLOUD
Implement ?
How to integrate, source & procure?
How to implement, migrate & transition?
PRIVATE CLOUD
Govern?
DATACENTER How to secure, operate & manage?
How to control resources & costs?
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9. Multi-Cloud Management - The Need for Choice and Control
IaaS - CSP2
Multiple SaaS Providers More SaaS Providers
Multi-Cloud Consumption & Management
Need for Centralization, Standardization & Governance
IaaS - CSP1 IaaS - CSP3
CIO
CENTRAL IT
Traditional On-Premise
PRIVATE CLOUD PRIVATE CLOUD
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10. Multi-Cloud Management - The Need for Choice and Control
How can you deliver service How will you manage multiple
choice while also controlling CSPs and solutions across
and managing for cost savings? different platforms? Who
manages this?
Multi-Cloud Consumption & Management
Need for Centralization, Standardization & Governance
CIO
Currently, you
manage this… CENTRAL IT
Traditional On-Premise
PRIVATE CLOUD PRIVATE CLOUD
Are you equipped to
manage multiple private
clouds?
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11. Multi-Cloud The Need for Choice and Control
Managing Cloud Complexities and Disruption
Cloud represents a disruptive change for both business and IT
But with this comes increased complexities and expanded management and integration scope
Leveraging the cloud requires more than just technology migration
A New Approach is Required
For designing, building and operating solutions in the new hybrid multi-cloud service model
A common methodology across multiple cloud providers and internal infrastructure
Along with a centralized approach to unify provisioning, procurement, metering and control
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12. Defining a Cloud Service Broker - Definition & Roles
PUBLIC CSP 1
CLOUD SERVICE BROKER CLOUD CONSUMERS
PUBLIC CSP 2
PRIVATE CLOUD
PRIVATE CLOUD
Model for conducting cloud service governance and integration as a service
Manages the use, performance and delivery of cloud services
Service relationship intermediary between service consumer and provider
Provides intermediation, aggregation, customization & arbitrage
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13. Defining a Cloud Service Broker - Definition & Roles
Cloud Service Broker - Definition
Model for conducting cloud service governance and integration as a service
Manages the use, performance and delivery of cloud services
Functions as a service relationship intermediary between service consumer and provider
Provides intermediation, aggregation, customization & arbitrage
Cloud Service Broker - Business Value
Makes it easier to consume and maintain cloud services from multiple providers
Removes cloud complexity and burden of work customers consuming cloud
Consolidates 3rd part technical and commercial interfaces for cloud consumers
Provides a ‘one stop shop’ for procurement and management of cloud solutions
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14. CSB Primary Functional Roles Adding Value to Cloud (Gartner)
INTEGRATE Service Integration - Making separate, independent
services work together in an improved fashion, with
substantial new value as a result of integration
AGGREGATE Service Aggregation - Delivering two or more services
to consumers in scale with no net-new services but value in
combination (NIST, combines multiple services into one or
more services)
CUSTOMIZE
Service Customization - Altering or improving a service
with enhanced net-new functionality (NIST “Intermediation”,
enhances a service, improves capability, provides value-
added functionality)
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15. CSB Primary Functional Roles - Addition Role (NIST)
ARBITRAGE Service Arbitrage - Similar to aggregation but also
enables service choice and flexibility to choose services
? from multiple providers, along with measurement,
comparison and contrast capabilities to evaluate best fit
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16. Future Cloud Direction - Increased Cloud Use & Move to Brokers
Increased Cloud Consumption with Enterprise Capabilities
Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency
Need for automation, integration, aggregation, governance & management for hybrid cloud
Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows
Cloud Service Brokers - Increasing Maturity & Capability
Rapidly evolving arena within the cloud ecosystem with an array of service capabilities
Market shifting to cloud service brokers to solve cloud consumption and complexity issues
Focused on meeting the need for multi-cloud management, centralization and governance
Next generation cloud service management software is already offering brokering capabilities
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17. General Services Administration (GSA) Cloud Brokerage RFI
GSA Federal Acquisition Service (FAS) Cloud
Brokerage Request for Information
July 17, 2012
Agency: General Services Administration
Office: Federal Acquisition Service (FAS)
Alternative Cloud Acquisition Models
GSA is seeking information about alternative models
and/or solutions for future cloud acquisition vehicles and
processes that further these goals.
GSA Cloud Service Broker
One emerging concept in cloud computing is that of a
'cloud broker' or an entity that manages the use,
performance and delivery of cloud services, and
negotiates relationships between Cloud Providers and
Cloud Consumers.
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18. DOD Designates DISA as the Cloud Service Broker for DOD
Designation of the DISA as the DOD
Enterprise Cloud Service Broker
June 26, 2012
Ease of Cloud Use with a Focus
Point for Cloud Services
Leverage
of an Array of Private Cloud &
Commercial Cloud Services
“We are moving to an enterprise cloud
environment that provides tangible
benefits across the department…This
strategy lays the groundwork... for
achieving cloud adoption within the
department. ”
Teri Takai, Defense Department CIO
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19. DOD Designates DISA as the Cloud Service Broker for DOD
DISA Enterprise DoD CSB
Manage the use, performance & delivery of cloud services
Negotiate relationships between cloud providers & DOD
Enable Cloud Services & Decrease Costs
Enable the DoD to best leverage cloud services
Make it easier, safer, and more productive to navigate,
integrate, consume, extend and maintain cloud services
Consolidate Cloud Demand & Customize Services
Organizational focus point to consolidate cloud service
demand
Negotiate for the best service usage rates across the DoD.
Enable DoD to tailor availability and delivery of cloud
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20. Multi-Cloud Management for Choice, Control and Savings
Public IaaS Mid Market IT Organization
CLOUD SERVICE BROKER
Enterprise IT Organization
Integrate, Aggregates & Customizes Multi-Cloud
Public IaaS
Federal & State
Government IT
Private Cloud
Organizations
Centralization, Standardization & Governance
Central Self Service Comparison Management
Cloud Service Catalog Procurement Billing & Chargeback
Solution Design Provisioning Governance
Integration Deployment TCO Visibility & Cost Control
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21. Multi-Cloud Management Cloud Service Broker Process
CIO’s/CTO’s Cloud Architects Sys Admins Sys Admins CIO
Cloud Architects IT Sourcing Mgrs App Deployment App Deployment IT Managers
IT Managers IT Managers Cloud Architects Cloud Architects
Design Source Implement Manage Govern
Analyze, Model, Configure, Source, Provision, Deploy, Manage, Monitor, Control, Approve,
Scenario Broker Migrate Review Govern
• Automate Solution Analysis • Design Architecture • Provision Virtual Datacenters • Manage Cloud via Dashboards • Governance Enforcement
• Model Cloud Solution • Configure Solutions • Deployment Services & Apps • Cost, Util, Performance, SLA • Alerting Approval Workflow
• Show App Analysis • Broker (Source, Procure, Bill) • Migrate Data, Manage Process • Monitor Cloud Environment • Cost & Resource Policies
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22. Multi-Cloud Management Cloud Service Broker Process
Solution Template Applied to
Cloud Solutions Design Multiple Cloud Infrastructures
Match to Best-Fit Cloud Based on
Compare & Contrast Scenarios Like-for-Like Comparison, SLAs,
and Total Cost of Solution
Unified Procurement Process with
Source & Procurement Solution BOM Compiled & Ordered
Automated Solution Launch with
Automate Cloud Implementation API-Based Deployment
Structured Process for Application
Application & Data Deployment Deployment and Data Transition
Central Management Console and
Management Configuration Monitoring with Tools Integration
Capabilities
Governance & Cost Controls Central Request & Approvals
with Ongoing TCO Controls
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23. Multi-Cloud Management - Example Best Fit Cloud Deployment
Enterprise Production
EC2 West EC2 East
Secure Network Overlay
SSL HTTPS VPN
Low Cost Dev & Test Low Cost DR
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24. Multi-Cloud Management - The New IT Landscape & CSBs
DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD
Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual Private
Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
Enterprise Datacenter Public Cloud Datacenter
On-site Private Cloud IaaS Utility
On-site Traditional Infrastructure On-Site + Off-site Utility Off-site Utility
Dedicated On-Site Infrastructure
Dedicated with Limited Dedicated Infrastructure + Utility Pay-as-You -Go Consumption
Internal Application Provisioning
Virtualization Internal + External Provisioning External Application Provisioning
Internal Application Provisioning
IT OPERATIONS + MULTI CLOUD
Legacy Coexistence with Cloud Migration and New Cloud Apps Selective Outsourcing and Managed services
Multiple Application Spread Across Environment Legacy & Cloud Private, Public and Hybrid Cloud Utilization
CLOUD SERVICE BROKERS
Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures
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25. CSB Business Value - Enabling Choice, Control & Savings
CHOICE Solution comparison and choice among public and private
cloud providers with integrated cloud service delivery and
procurement deployment automation from multiple
providers
CONTROL Central cloud solution design, automated provisioning and
integrated governance through a 'single pane of glass‘, a
one-stop-shop & marketplace for cloud sourcing
SAVINGS Cloud solution TCO comparison and optimization among
$ multiple cloud infrastructures to deliver on the lowest-cost
cloud solution.
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26. Empowering IT as the Cloud Service Broker
CIO
CLOUD SERVICE BROKER
CENTRAL IT
IT must evolve to function similar to cloud providers and manage hybrid multi-cloud
IT focus shifts from managing IT to services, clouds, outsourcers & relationships
A single point of transparency, accountability, sourcing and governance control is required
CIOs are positioned to become Cloud Service Brokers for their organizations
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27. Our Enterprise Cloud Solutions Portfolio
Our Supported
Platforms
Our Approach Design Implement Govern
Cloud Cloud Cloud Sourcing,
Cloud Cloud
Our Cloud Portfolio Application Application Management
Workshop Application
Consulting Assessment & Development Deployment & Governance
Inform & Explore Starter
Packages Roadmap Design Cloud Architect, Pilot & Automate
Rapid POC
Assess & Plan Applications Migrate Control
Our Cloud Cloud Strategic Advisory Cloud Application Cloud Transition Cloud Brokerage
Consulting Services Development Services Services Solution Services
Services
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28. How to Get Started? Cloud Workshop & Strategy Session
Select cloud
Should we leverage where most
cloud and CSB appropriate and
solutions? align CSB strategy
and fit.
How & where?
What decisions do we make?
What do we need to know to decide?
Cloud Strategy Session Helps Answer…
1 What business issues are you trying to solve?
2 Where could cloud and CSB help?
3 What are the first steps?
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29. Join us for Here at The Evolution Bar & Cafe at 6:30 PM
Join us for cocktails and a follow-up question/answer mixer
@ the Evolution Bar & Cafe at Nov. 7 @ 6:30 PM
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30. Thank You and Contact Me to Explore Cloud and CSB
Chad M. Lawler, Ph.D.
Director of Consulting Services
Cloud Computing
14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com/cloud/
www.linkedin.com/in/chadmlawler
www.twitter.com/chad_lawler
www.cardcloud.com/chadlawler
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