Presentation On LG Company

1. COMPANY FACTS PRESENTATION
ON
Presentation
Presented by
C Viswahaithanya Reddy
Siva Sivani Institute of Management

2. INTRODUCTION
o LG Corp. founder Koo In-Hwoi
established Lak-Hui Chemical
Industrial Corp. in 1947.
o GoldStar was an electronics
company established in 1956.
o In 1958, Both companies Lucky
and GoldStar merged and formed as
Lucky-Goldstar in Seoul.
o Worlds second largest manufacturer
of electronic goods.

3.  World wide, 2,20,000 employees.
 Total revenue-143.6 billion US$(march 2k13).
 Joint ventures with Philips-led lights
Sun Systems-java platforms for tv andmobiles
 MOU’s with Google-pre installed in phones,
Siemens-manufacturing
Microsoft-windows 6.0 for smart phones
Schineder- providing camera lenses for pc’s ,cc
cameras,mobiles

5. KEY PEOPLE
 Bon-Joon Koo
Vice Chairman & CEO, LG Electronics
 Havis Kwon
President and CEO / Home Entertainment
 Jong-Seok Park
Executive Vice President and CEO / Mobile Communications
 Seong-Jin Jo
President and CEO / Home Appliance Company
 Hwan-Yong Nho
President and CEO /Air Conditioning & Energy Solution
 Woo-Jong Lee
President and CEO / Vehicle Components Company
 K R Kim MD LG electronics,India

6. VISION & MISSION
 Vision
LG’s Vision is to become a worldwide
leader in digital that ensures customer
satisfaction through innovative products and
superior services.
 Mission
To create value for customers.
To respect human dignity.
To become best in its field.

8. HISTORY…….

10. PRODUCT LINE

11. LG ELECTRONICS
• HOME ENTERTAINMENT
• HOME APPLIANCES

13. FINANCIAL PERFORMANCE

16. AWARDS & ACHIEVEMENTS
 2008 Selected as the Most admired Multi-
National Company in India.
 2009 Presidential Award for the Best Design in
Indonesia.
 2009 Selected as the best 3G mobile handset
maker in China.
 2009 Presidential Award for Korea IT Innovation.
 2013-it honored with 10 CES 2013 innovation
awards for smart innovations in U.S.
 Since 2004,it honored with more than 130 CES
Innovation awards.

17. CORPORATE SOCIAL RESPONSIBILITY
 Recycling of Plastic Applications.
 Providing school meals in the 15 LG Hope Schools
through the slum districts in Kenya.
 Supporting to develop local infrastructure such as ponds
and road in Asia.

18. COMPETITORS

19. MARKET SHARE (2013)
23.8
24.7
21.1
5.6
10.8
9.8
4.2
shares
LG
SAMSUNG
SONY
PANASONIC
ONIDA
VIDEOCON
OTHERS

20. STANDING POSITIONS
2nd in home entertainment.
1st in air conditioners.
5th in mobile comm.
1st in home appliances.

22. PROMOTION & PLACE
 Global
 Newspaper
 T.V
 Hording and
 Taking part in events like icc world cup, foot ball
leauges……etc

23. HUMAN RESOURCE& RECRUITMENT
PROCESS
 Number of employee 91254
 Recruitment process is done by both ways
• On campus
• Off campus
written
Group
discussion
Technical
& HR
round
TRAINING- 20 days of theoritical & 10 days of
doing adventures and making funs

24. PESTLE ANALYSIS
 Political- In the LG electronics political analysis
include: high import duty, plants in tax incentive.
 Economic-Increase in per capita income, and
increase in spending.
 Social-manufacturing eco-friendly product and
increasing life style.
 Technological-LG electronics is increasing its
focus on “Smart Technology”-technology that adds
convenience and joy to customers’ lives.
 Environmental-LG electronics is committed to the
program’s mission of achieving superior energy
efficiency.

25. SWOT ANALYSIS
Strengths-
• Wide range of products to serve all categories.
• Widest distribution network in the world.
• Good after sales service offered.
• Market leader in home appliances.
Weakness-
• Samsung being its competitor provides similar products.
• Consumers compare L.G with Samsung its Korean rival not with
other global companies.
• Brand lacks influence in the segment of early adopters .

26. Oppurtunities -
• Fast growth of the home appliances market
• Shifting to rural areas
• Sponsorships with F.C teams
Threats-
• Close competitors like Samsung are compared to it.
• Price war with Samsung
• Global recession

27. THANK YOU