23. Why do DTVs need powerful HW?
● Computation
● Bandwidth
● Latency
● Resolution
● 3D
24. Problem of Connected TV
● Content
● Applications
● TV manufacturer focus on HW sales rather
than SW functionality maintenance.
25. Problem of Smart TV
Manufacturer Platform
Apple Apple TV
Google Android TV
SONY Android TV
Sharp SmartCentral
Panasonic VIERA
Samsung Samsung Smart TV
LG WebOS
NO SINGLE STANDARD,
PLATFORM
27. The cooperative devices of DTV
HDMI dongle
Settop Box / DVR
PC/NB
NAS
Gaming
Disc Player
Smartphone/Tablet
28. Current Situation of DTV in Mobile Era
● Even Google, Apple did NOT propose
successful platform in DTV marketing.
● Smart devices (Phones, Tablets)
● IoT
● Linear => non-linear
● content => Internet
29. The influence of TV
http://www.fool.com/investing/general/2014/07/28/2-factors-leading-to-the-demise-of-cable-tv.
30. The influence of TV
http://www.forbes.com/sites/roberthof/2014/04/10/online-ad-revenues-blow-past-broadcast-tv-thanks-to-mobile-and-video/
31. The Challenges of DTV
● smart devices/APPs
● Wireless/Mobile Network
● MOD/VOD
● Controller