Indonesia ranks number 6th in the world in terms of internet users in 2016 with 103 million users. This is a mobile only market with 40% of users accessing the internet via their phone vs 20% for desktop/laptop. Social network is the number 1 activity online for indonesian users, which makes Indonesia rank number 5 worldwide on the number of social network users.

1. Key facts about
Indonesia Digital
Landscape
www.chandlernguyen.com Nov 2016

2. Indonesia ranks number 6th in the world in
terms of internet users in 2016
0
450
900
China India US Brazil Japan Indonesia Russia
100
141
106
131
284
572
869
91103105
120
267
373
723
2016 2017 2018 2019 2020

3. While TV reaches almost everyone in Indonesia (at 99.8%), the
Internet still has a huge potential to grow at 42.5% penetration

4. TV and the Internet are where Indonesian
spend most of their time with Media

5. Similar to India, Indonesia Internet users are very young,
and male dominant

6. Indonesia is looking to be a Mobile first, if not Mobile only
market with 40% of users accessing the internet via mobile
vs 20% for computer

7. With a very low 4G penetration rate (3%) and relatively lower
smartphone penetration, the experience of mobile internet users in
Indonesia is very different than developed countries

8. With social network being the most popular digital activity amongst internet users
in Indonesia, it’s no surprise that Indonesia ranks 5th world wide in terms of
mobile phone social network users

9. Less than 1% of total Indonesia ad spend is digital, with mobile
internet ad spend at 27% of digital ad spend in 2016 and 61% in 2020

10. Only about 3% of smartphone internet users in Indonesia
view video via mobile devices daily