1. Necessity of design in
marketing .
by
chandran. k, tech:supdt: [p],
iiht kannur
It is the application of a range of
techniques and a business philosophy
on the customers or potential customers
on clothing ,textiles or textiles related
products and services.
3. This technology involves three
components
The Creative part
The technology part
The business part
4. Now we can discuss about the
business of textile design
textile business is a management
process concerned with forecasting,
identifying, producing, and marketing
the designed textiles to satisfy the
targeted consumer needs .
It deals with creative designing skills,
market research, and consumer
trends in clothing , textiles and related
products and services.
6. Market research
It is a two way inquiry into the market.
The market is a place or organization
through which the exchange of goods
and services takes place by the
togetherness of buyers and sellers.
Trends has to be studied in micro and
macro level environment.
9. Why the people buy the clothing?
In the past it was for
To satisfy the basic needs of covering
body parts to cover the nudity,
To protect body from natural
phenomenon's
To express social status
To decorate human body
11. Industrial practice in designing
Trend research
Setting business season-time factor
Fixing the target - consumer information in
terms of sex, age group, occasion, image,
and lifestyle .
Planning a concept line
Designing a textiles products
Creating a best seller
Presentation to customers
Catalogue the collection
12. Towards Consumer ?
In buying a textile product, consumer
is influenced to a marketing
environment regarding 4 p”s
1. product. [AIDA ]
2.priceing
3.promotion
4.publicity