1. www.madeinindia.net.au
June 2015

2. Peer Comparison and Best Practices1.
Issue Identification and Approach2.

3. Web Presence: How does Made In India Services compare with its peers?
Made In India is sitting on a large untapped opportunity in terms of positive word-of-mouth publicity and target group
engagement.
LOW
TG engagement ratio
is vey low.
MODERATE
TG engagement ratio is
moderate.
HIGH
Strong presence on
social media sites except
the YouTube.
MODERATE
TG engagement ratio is
moderate.
MadeInindia.net.au eahelp.com zirtual.com Virtual Staff Finder
SEO
Compatibility
MODERATE
Most of the parameters
for compatibility are not
met.
MODERATE
Most of the parameters for
compatibility are not met.
MODERATE
Most of the parameters for
compatibility are not met.
MODERATE
Most of the parameters for
compatibility are not met.
SEO
Performance
LOW
Organic search
performance only on
branded terms
HIGH
Organic search
performance is good on
non-branded terms
HIGH
Organic search
performance is excellent
on non-branded terms
MODERATE
Organic search
performance is good on
non-branded terms
Social Media
Presence
HIGH
Poor presence on
social media sites.
HIGH
Strong presence on social
media sites.
MODERATE
Present on FB, Twitter,
LinkedIn, Google+, YouTube
only
Activity
Frequency
LOW
Posting frequency is very
low on social sites
HIGH
Posting frequency is high in
FB, YouTube & Twitter.
HIGH
Posting frequency is high in
FB, and Twitter.
MODERATE
Posting frequency is high in
Google+ & Twitter only.
TG
engagement
MODERATE
TG engagement ratio is
moderate.

4. SEO Key Takeaways
 Meta Title and Description tags need to be revised of website’s pages
 Website load time is high 5.43 second, it can be further reduced.
 Global Alexa traffic rank is 683,961; which is very low
 Header tags missing on website pages.
 Alt tags are missing on website’s images
 Website has 27 errors and 120 warnings (W3C Validity)
 Current Text to HTML Code Ratio: 94 % very low
 Blog is found on website but need to optimize.
 Website is not optimized properly for mobile & tablet.
 Google back link count is very poor
 Header tags h1 is not hitting right keywords and h2,h3 etc.
 We could not find CSS external in website that supports seo

5. SEO Optimization Process
 We don’t take guarantee of SEO ranking in Google, Yahoo and Bind.
 First of all we have done keywords analysis
 And then Create Meta title and description tags for each pages
 Header tags h1,h2,h3.. optimization of website pages.
 Alt tags are optimization on website’s Images
 Analysis of link structure and navigation of website
 Content and keywords density Analysis and optimization
 HTML and XML site map creation and updates
 Robots.txt file creation and updates
 Google analytic and Webmaster tools set up.
 Breadcrumb structure creation and adding pagination is blogs section
 Duplicate meta tags analysis for each and every pages of website

6. Thank You
Chandresh Kumar Bind
M: 91- 9015167033
Twitter - https://twitter.com/chandreshbind
Facebook - http://www.facebook.com/chandreshbind
Google+ - https://plus.google.com/u/0/+ChandreshBind
Email ID - chandresh12bind@gmail.com
Contact