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Made In India - Digital Audit Report

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Made In India - Digital Audit Report

  1. 1. www.madeinindia.net.au June 2015
  2. 2. Peer Comparison and Best Practices1. Issue Identification and Approach2.
  3. 3. Web Presence: How does Made In India Services compare with its peers? Made In India is sitting on a large untapped opportunity in terms of positive word-of-mouth publicity and target group engagement. LOW TG engagement ratio is vey low. MODERATE TG engagement ratio is moderate. HIGH Strong presence on social media sites except the YouTube. MODERATE TG engagement ratio is moderate. MadeInindia.net.au eahelp.com zirtual.com Virtual Staff Finder SEO Compatibility MODERATE Most of the parameters for compatibility are not met. MODERATE Most of the parameters for compatibility are not met. MODERATE Most of the parameters for compatibility are not met. MODERATE Most of the parameters for compatibility are not met. SEO Performance LOW Organic search performance only on branded terms HIGH Organic search performance is good on non-branded terms HIGH Organic search performance is excellent on non-branded terms MODERATE Organic search performance is good on non-branded terms Social Media Presence HIGH Poor presence on social media sites. HIGH Strong presence on social media sites. MODERATE Present on FB, Twitter, LinkedIn, Google+, YouTube only Activity Frequency LOW Posting frequency is very low on social sites HIGH Posting frequency is high in FB, YouTube & Twitter. HIGH Posting frequency is high in FB, and Twitter. MODERATE Posting frequency is high in Google+ & Twitter only. TG engagement MODERATE TG engagement ratio is moderate.
  4. 4. SEO Key Takeaways  Meta Title and Description tags need to be revised of website’s pages  Website load time is high 5.43 second, it can be further reduced.  Global Alexa traffic rank is 683,961; which is very low  Header tags missing on website pages.  Alt tags are missing on website’s images  Website has 27 errors and 120 warnings (W3C Validity)  Current Text to HTML Code Ratio: 94 % very low  Blog is found on website but need to optimize.  Website is not optimized properly for mobile & tablet.  Google back link count is very poor  Header tags h1 is not hitting right keywords and h2,h3 etc.  We could not find CSS external in website that supports seo
  5. 5. SEO Optimization Process  We don’t take guarantee of SEO ranking in Google, Yahoo and Bind.  First of all we have done keywords analysis  And then Create Meta title and description tags for each pages  Header tags h1,h2,h3.. optimization of website pages.  Alt tags are optimization on website’s Images  Analysis of link structure and navigation of website  Content and keywords density Analysis and optimization  HTML and XML site map creation and updates  Robots.txt file creation and updates  Google analytic and Webmaster tools set up.  Breadcrumb structure creation and adding pagination is blogs section  Duplicate meta tags analysis for each and every pages of website
  6. 6. Thank You Chandresh Kumar Bind M: 91- 9015167033 Twitter - https://twitter.com/chandreshbind Facebook - http://www.facebook.com/chandreshbind Google+ - https://plus.google.com/u/0/+ChandreshBind Email ID - chandresh12bind@gmail.com Contact

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