According to Internet and Mobile Association of India (IMAI), the Indian E-commerce market has already crossed an INR 2 Lakh Crores in 2016.

1. why users prefer purchasing using mobile
app?
According to Internet and Mobile Association of India (IMAI), the
Indian E-commerce market has already crossed an INR 2 Lakh Crores
in 2016. With almost 400+ million mobile users in India, several
e-commerce are now focusing towards mobile apps as a major tool to
bigger their sales. Even the industry stakeholders perceived mobile
apps as the way forward for their e-commerce business.
There is a major growth in the number of consumers buying the
products using their mobile devices. Though mobile commerce has
already rose up to 34% of all e-commerce transactions around the
world, and now it is predicted to why users prefer purchasing using
mobile cross 50% in 2017. With still a large Indian population using
desktop to make online purchases, does Indian e-commerce
entrepreneurs need to focus on other sales channels as well, apart
from website?
Here are some reasons:
No need to go outside in a crowd for shopping that becomes a big
trouble especially during summer times.
It’s a faster way to make payment online.

2. It simplifies the payment process.
Prove an innovative way to pay.
Make lives easy for shopping and you can also find your style easily.
You can also make payment by COD (Cash on Delivery) to avoid any
product issue.
Instant payment confirmation SMS/email.
It helps tracking digital receipts for easy returns or exchange.
Shop from anytime, anywhere.
An e-commerce site i.e., Flipkart tried pushing their sales through the
mobile app strategy but the result was quite declined. The company
almost closed the doors for their desktop users, aiming to migrate the
costumers to their mobile app platform. The strategy failed and they
soon realized that Indian users are still not fully comfortable with the
mobile purchasing. Whereas, Snapdeal and Amazon India, both
continued to engage the customers using both the platforms
(Desktop and Mobile).
A study said, “Over 50% of the product orders are being placed
through the mobile apps, which is not only leading the sustainable
customer acquisition but also building a customer loyalty for various
brands”.
Today, living in the mobile era, Indian consumers are following the
path of researching before concluding a purchase through mobile
apps. According to a survey, it has been observed that the number of
e-commerce transactions through mobiles has almost reached the
online retailers reaching their goals.
However, the mobile app has become an efficient need of business as
it lowers the cost and also saves the user’s time to direct switch the
e-commerce app rather finding a space and time to sit in front of their
desktop or laptop deciding your style. Also, you can send push
notifications to the users about the offers.