The magazine represents social groups as follows: 1. Age is represented through models that are 16-17 years old, implying the target audience is young people interested in R&B and indie music. 2. Gender is represented equally, with both male and female models used on the cover, contents page, and double page spread. 3. Race and ethnicity are somewhat represented, with the cover model not being white British, however other models are white British, conforming to typical music magazine representation.

1. HOW DOESYOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Chanelle Day

2. AGE
Age is represented throughout my whole
magazine. The models that I have used on the
front cover, the contents and the double page
spread are all of a young age, around 16-17 years
old. There is little variation in their age. This
immediately implies that young people are
interested in this genre of music and the artists in
the RnB/ indie music genre are young. The model
in the main image on the front cover is wearing
an Adidas top. Adidas is a brand that is associated
with teenagers and street fashion. This therefore
adheres to the dominant hegemony that the
youth are obsessed with their appearance and the
way other people see them. People may see this
as the artist trying to identify with the people in
the same or similar age bracket to herself.
Furthermore, it could be argued that she is trying
to promote the brand and influence readers of my
magazine to buy Adidas products. Other music
artists have been seen to be wearing well known
brands, like Adidas, thus it could be suggested it
is a trend that people like to keep up with.

3. GENDER
Gender is represented through my magazine by
using both male and female models. On the
front cover, I have used a female model, I feel
like this challenges the typical codes and
conventions of typical magazines because a lot
of the magazines I have researched in my genre
use male models in either a close up or medium
shot. This is shown in the photographs on the
left, from Q magazine, NME magazine and
Rolling stones. On my contents page, there are
two photograph, one of a female artist and the
other of a male. Furthermore, my double page
spread focuses on a male artist, there is a main
photograph of him featured on the left and a
smaller photo of him which accompanies the
text. The RnB/indie genre is centred around
many around male solo artists or bands,
however this is not always the case.
Consequently, I believe that gender is
represented through my magazine in a fair way
with gender diversity being demonstrated.

4. RACE/ETHNICITY
Race and ethnicity is represented through my
magazine by the models I used and their ethnic
backgrounds. On the front cover, the model I
used was not White British. However, on a lot of
the music magazines that I previously
researched, the models on the front cover were
White British. This could be due to the fact, a lot
of indie and R and B artists derive from Britain or
have British backgrounds. It could be argued
that the model on my front cover challenges the
conventions of typical music magazines in my
genre. However, all of the other models that
featured my contents page and my double page
spread are White British so, in a way, my
magazine is mainly focused around males and
females who are white and have British
background. Consequently, although one of the
artists used is not white British, my other models
are, so it can be said that the race and ethnicity
represented in my magazine conforms to how
other music magazines present this social group.

5. CLASS AND STATUS
The social concept of class and status is shown in
my magazine by the artists that are used. For
example, as mentioned before, the models are
all young and would be in education, therefore
they fit into the ’E’ demographic suggesting they
have a low disposable income and rely on
parents and other relatives. Furthermore, their
status may be relatively low because they might
still be under the control of their parents or
teachers, meaning they do not have a lot of
power over others. The audience may identify
with these people and share the same
class/status making it easier for the reader to
connect with what the artists are saying. It is
hard to identify their class by the photographs
however if the audience were to see the
magazine, I think they would say the artists are
working to middle class. This information can be
gained by the artists’ clothing and accessories.
For example, the model on the front cover is
wearing an Adidas top which would not be
associated with the middle or upper class.