This document discusses personal branding and messaging. It provides learning objectives around understanding personal branding and communicating projects as personal narratives. It discusses branding principles like being easily identified, difficult to copy, and indicating quality. It also discusses authenticity, building a personal brand "house" with elements like a big idea, positioning, attributes, and pillars. Other topics covered include perceptual maps, examples of brand purposes from companies, and advice from the book "Steal Like an Artist" on ways to build an awesome personal brand through hard work and staying humble.