1.
User Experience
The Past,
present & future
Where is UX going and how you can learn more

2.
Experience without theory is
blind, but theory without
experience is mere
intellectual play.
ImmanuelKant

3.
Tonight
-Tonight
‣Hello
‣About User Experience
Design (UXD)
‣What it does
‣Who does it
‣How to do it
‣Where it’s going
‣Morphing into a UXr
‣Q&A

4.
Hello
-Hello
‣My name is
‣Founder of
‣What I’ve done
‣What I do
‣Who I do it for

5.
WhatisUX?

6.
-WhatUXis
User experience design (UXD) is the
process designing satisfaction by
improving the usefulness, usability, and
desirability in the interaction between a
person and the product they’re using.
WhatUXis

7.
UX is all about
-UXisallabout
‣How a product works
‣How it feels
‣Who is using it
‣How they use it
‣What they want to do
‣What we want them to do

8.
-Wesolveproblems
Using a solid Human Centred Design
process, we create solutions that solve real
problems in real life contexts for real
people.
Wesolveproblems

9.
-Solutionstoproblems
Solutionstoproblems
‣ Apps
‣ Websites
‣ Wearables
‣ Spaces (cafes, schools)
‣ Augmented and Virtual Realities

10.
WhatdoesUXdo?

11.
WhatdoesUXdo?
-WhatdoesUXdo?
‣Makes things useful, usable and desirable
‣Understands your business
‣Understands your customer
‣Helps create your vision
‣Improves peoples lives
‣Makes the complex easy
‣… by bringing the user to the core of the process

12.
User
-User
We’re designing for real people.

13.
User=Person
-User=Person
Show empathy.
Learn who we’re designing for.

14.
Assumption

15.
WhydoUX?
-WhydoUX?
‣Make ideas tangible
‣Look at things in new ways
‣Low risk
‣Quick to test
‣Cheap to iterate
‣Inclusive

16.
TraitsofaUXDesigner
-TraitsofaUXDesigner
‣Empathy
‣Inquisitive
‣Problem-solver
‣Collaborative
‣Passionate
‣Experimental
‣Common-sense

17.
WhodoesUX?
-WhodoesUX?
UX
Researcher
Information
Architect
Interaction
Designer
Visual
Designer
Usability
Tester
Context Structure Movement Feeling Feedback

18.
It’saprocess

19.
UX Process
-UXProcess
STRATEGY LAUNCH
EVALUATE
RESEARCH
ANALYSIS DESIGN
PRODUCTION
BETA
LAUNCH

20.
Experience Principles
-ExperiencePrinciples
Does it solve a
problem?
Useful Usable
Is it easy to use and
interact with?
Learnable
Does it require little
need for guidance?
Aesthetic
Does it accurately
reflect your brand?
Emotional
How should the
customer feel?

21.
“Supposing is good, finding
out is better.”
MarkTwain

22.
W,W,W,W,H

23.
Design thinking
-IdeaAcceleration
No time to think.

24.
Starts with research
-Essentials
5 W’s & an H
‣Why
‣What
‣Who
‣When
‣Where
‣How

25.
Personas
-Personas
Distilling research into
archetypes

26.
Journeys
-Journeys
Paths to action.

27.
Vision Setting
-VisionSetting
Why am I?

28.
Persuasive Design
-PersuasiveDesign
Making things happen.

29.
Accessibility
-Accessibility
Inclusive Design.
Starter guide: “DESIGNING WITH EMPATHY”

30.
Information Architecture
-InformationArchitecture
Structuring content.

31.
UX Design
-UXDesign
Detailing vision and ideas.

32.
Usability testing
-Usabilitytesting
Make it better.

33.
UX Toolkit
-UXToolkit
Makes things
USEFUL
Research
Information
Architecture
Interaction
Design
Experience
Design
Persuasive
Design
Makes things
FINDABLE
Makes things
USABLE
Makes things
SEAMLESS
Makes things
HAPPEN

34.
HowdidUXhappen?
-HowdidUXhappen?
We create the best from what is
available at the time.

35.
TheHistoryofUX
Atruestory

36.
Persuasivedesign

37.
Light

38.
Storytelling

39.
ServiceDesign

40.
Automation

41.
Moveabletype

42.
Thetelegraph

43.
Thefirstcomputer

44.
Deliveryofinformation

45.
RemoteControl

46.
Informationarchitecture

47.
Imaging

48.
Interaction

49.
Lightness

50.
Darkness

51.
Fashion
“Simplicityisthekeynote
ofalltrueelegance”
-CocoChanel

52.
Fashion
“Simplicityisthekeynote
ofalltrueelegance”
-CocoChanel
Passiveparticipation

53.
Activedistraction

54.
UXtoday

55.
Creatingcontent

56.
Interactingwithcontent

57.
Atonewithcontent

58.
Ubitech

59.
Where is UX Heading?
-WhereisUXHeading?
FULLBODY
EXPERIENCES
While VR, AR
and AI are
going to
change
everything.
Again.
MICRO
EXPERIENCES
The onset of
wearables is
encouraging
us to think
small
SPATIAL
DESIGN
Creating
better ways
for people to
flow through
and work in
spaces.
SERVICE
DESIGN
The
elements
that make
up an entire
service from
system to
store.
A discrete
interface,
desktop and
handheld
devices.
EXPERIENCE
DESIGN

60.
Whole Body Interactions

61.
Spatial interaction

62.
Printing Reality

63.
Connecting everything

64.
Thought Activated Technology

65.
Touchless Interface

66.
Biometrics

67.
No interface

68.
Blurring of reality and digital

69.
Robotics

70.
Implanted Technology

71.
Changeable parts

72.
Adjustable DNA

73.
How do you
become a UXr?

74.
-Books
More good reading
— This is Service Design
Thinking
— The UX Book
— Smashing Magazine (UX)
— Lean UX
— Don't Make Me Think
— Universal Principles of
Design
— Undercover User
Experience Design
— Seductive Interaction
Design
— The Design of Everyday
Things

75.
-Onlinecourses
Online courses
— YouTube
— Career Foundry
— The Gymnasium
— Coursera
— Design Lab
— Team TreeHouse
— Udemy
— lynda.com
— academyxi.com
(soon)

76.
-Onlinecourses
Face to face courses
— UXD:Velocity
— UXD:Bootcamp

77.
-Onlinecourses
Connect with people
— IxDA
— Our XiThink series
— UX Book clubs
— UX Meetups

78.
-Onlinecourses
Borrow and steal
— Dribbble
— Pinterest
— Behance

79.
-Onlinecourses
Practice and play
— Axure
— Sketch & Invision
— Omnigraffle
— Visio
— Balsamiq
— Mockflow
— HotGloo
— Pop App + pen &
paper

80.
-Onlinecourses
Gain some experience
— Your favourite charity
— Tradespeople and cafes
— Your local retailers
— Contact the big banks and insurance
companies

81.
-Neverstoplearning
Never stop learning
— Never
— Ever.

82.
Prior experience
-WhatisUX?
— Visual Designers
— Coders
— Product Managers
— Psychologists
— Researchers
— Analysts
— Marketers
— Communication
Designers
— Baristas

83.
“The UX course at Academy Xi completely changed my life, the in
depth course knowledge combined with practical project
applications left me with a confident understanding and love the
UX process, so much so I quit my job and now work in UX.
Guy Willis
Previously: Account Service at Clemenger
Currently: Experience Producer at Velvet Onion
-Paststudents
Past Students

84.
Lin Mei
Previously: Digital Designer at Leo Burnett
Currently: UI/UX Designer at Leo Burnett
“I had a great time at Academy Xi, tutors are very friendly and
supportive, classmates were fun to hang out with. It was more
than just a learning experience to me. During the course, I was
able to apply some of the design thinking to daily jobs, it
changed the way I think about design, prior to the course, I was
focusing more on the design details, how it looks etc. Now I
think more of the function & structure.”
-Paststudents
Past Students

85.
“Academy Xi has truly kickstarted my career as a CX/Service
Designer. The combination of theory and hands on exercises
meant that I could apply new techniques to my job
immediately week after week. Even better we all became
friends and each others support system, both the students and
the awesome mix of professors.”
Ulrik Gotsche
Previously: Creative Strategist at M & C Saatchi
Currently: Creative Strategist at M & C Saatchi
-Paststudents
Past Students

86.
Student
ProjectGallery

87.
Past projects
-StudentProjectGallery

88.
Let’s
chat.
Questions and answers.

89.
Getintouch
-66-68DevonshireStreetSurryHills2010
— Ben Wong
ben@academyxi.com
0415 998 956
— Charbel Zeaiter
charbel@academyxi.com
0411 115 770

90.
See you
in the future
Thank you