SlideShare a Scribd company logo
1 of 35
Download to read offline
Creating Winning Social Media Strategies,[object Object],Charlene Li,[object Object],Altimeter Group,[object Object],September 9, 2009,[object Object],For a copy of slides, send an email to info@altimetergroup.com,[object Object]
What engagement often looks like today,[object Object],2,[object Object]
Meet Dave Carroll,[object Object],Source: davecarrollmusic.com,[object Object]
Stanford Breakfast: Creating Winning Social Media Strategies
Welcome to the Groundswell,[object Object],5,[object Object],When people get what they need from each other,[object Object],A power shift, catalyzed by social technologies,[object Object]
Technologies can be confusing,[object Object],Source: Wordle.net,[object Object]
It’s about the relationship,[object Object]
Focus on relationships, not technologies,[object Object],What kind of relationship do you want?,[object Object],Transactional,[object Object],Occasional,[object Object],Impersonal,[object Object],Short-term,[object Object],Passionate,[object Object],Constant,[object Object],Intimate,[object Object],Loyal,[object Object]
Goals define your strategy,[object Object]
Always start with Learn,[object Object]
Learn with monitoring tools,[object Object]
Radian6 enables learning organizations,[object Object]
How Oracle encouraged feedback,[object Object],13,[object Object]
Dialog with your community,[object Object]
The Engagement Pyramid,[object Object]
HP actively encourages sharing,[object Object]
At Southwest, a planner talks,[object Object],Post received 98 comments over 10 days,[object Object],In the future, everyone is a marketer,[object Object]
Driving sales with Twitter,[object Object]
Help your members support each other,[object Object]
Comcast provides support via Twitter,[object Object]
Goals define your strategy,[object Object]
Starbucks innovates across the organization,[object Object]
Getting started,[object Object],What’s stopping you?,[object Object],“We don’t have the time, money, or people.”,[object Object],“People will abuse it.”,[object Object],“Our boards/volunteers are short-term focused.”,[object Object],“IT/Legal won’t let us.”,[object Object],“I’m afraid of losing control.”,[object Object]
#1 Start small, start now,[object Object],Audience,[object Object],Goal,[object Object],Revolutionary,[object Object]
Deal with different mindsets,[object Object],Find the “moments of truth” and “moments of crisis” for each mindset,[object Object]
Wal-mart failed many, many times before they figured it out,[object Object]
#2 Measure the right things,[object Object],Your goals determine your metrics,[object Object],Use the same metrics as your strategic goals,[object Object]
Example “micro” metrics,[object Object]
Higher order metrics to consider,[object Object],Net Promoter Score,[object Object],How likely are you to recommend this to someone you know?,[object Object],Lifetime Value,[object Object],Lifetime revenue,[object Object],Cost of acquisition,[object Object],Cost of retention,[object Object],Customer referral value (CRV),[object Object]
#3 Give up the need to be in control,[object Object],Photo: Kantor, http://www.flickr.com/photos/kantor,[object Object]
Deciding how open to be,[object Object],31,[object Object]
How to give up control and be in command,[object Object],The Sandbox Covenant,[object Object]
The Red Cross handbook/policies help keep order,[object Object],http://sites.google.com/site/wharman/social-media-strategy-handbook,[object Object]
Summary,[object Object],Focus on the relationships,  not the technologies,[object Object],Start by learning from the conversations,[object Object],Prepare to let go …,[object Object],… of the control you never had,[object Object]
Thank You,[object Object],Charlene LiAltimeter Group,[object Object],charlene@altimetergroup.com,[object Object],blog.altimetergroup.com,[object Object],Twitter: @charleneli,[object Object],For slides, send an email to,[object Object],info@altimetergroup.com,[object Object],35,[object Object],Copyright © 2009 Altimeter Group,[object Object]

More Related Content

What's hot

The Influential Analyst 4 Steps (Jared Waxman)
The Influential Analyst 4 Steps (Jared Waxman)The Influential Analyst 4 Steps (Jared Waxman)
The Influential Analyst 4 Steps (Jared Waxman)Jared Waxman
 
Nick's Campaign Strategy presentation
Nick's Campaign Strategy presentationNick's Campaign Strategy presentation
Nick's Campaign Strategy presentationaustralianprogress
 
Busting the superwoman myth through strategic partnerships
Busting the superwoman myth through strategic partnershipsBusting the superwoman myth through strategic partnerships
Busting the superwoman myth through strategic partnershipsVicki Flaugher
 
Competing in a Social Economy
Competing in a Social EconomyCompeting in a Social Economy
Competing in a Social EconomyDocuStar
 
Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Jay Palter Social Advisory
 
Failing Successfully: Lessons From Our Greatest Screw-Ups
Failing Successfully: Lessons From Our Greatest Screw-UpsFailing Successfully: Lessons From Our Greatest Screw-Ups
Failing Successfully: Lessons From Our Greatest Screw-UpsMediaPost
 
YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008Charlene Li
 
Successful Selling in Today's Digital World
Successful Selling in Today's Digital WorldSuccessful Selling in Today's Digital World
Successful Selling in Today's Digital WorldSteve Jones
 
Social Media GLAM
Social Media GLAMSocial Media GLAM
Social Media GLAMJosh Peters
 
Marketing Partner 2012 Social Media Workshop - Reputation Management
Marketing Partner 2012 Social Media Workshop - Reputation ManagementMarketing Partner 2012 Social Media Workshop - Reputation Management
Marketing Partner 2012 Social Media Workshop - Reputation Managementd50 Media
 
Building a Social Communication Strategy
Building a Social Communication StrategyBuilding a Social Communication Strategy
Building a Social Communication StrategyNoah Echols
 
Jakub Karlec - Intuition over analytics
Jakub Karlec - Intuition over analyticsJakub Karlec - Intuition over analytics
Jakub Karlec - Intuition over analyticsConversionMeetup
 
Summitup Crm Cms Sideshare
Summitup  Crm Cms SideshareSummitup  Crm Cms Sideshare
Summitup Crm Cms SideshareDavid Esrati
 
Branding 101 - 5 things about branding you didn't learn in school.
Branding 101 - 5 things about branding you didn't learn in school.Branding 101 - 5 things about branding you didn't learn in school.
Branding 101 - 5 things about branding you didn't learn in school.Justin Foster
 
A view of the Next Wave of Web Insight - Julian Brewer
A view of the Next Wave of Web Insight -  Julian BrewerA view of the Next Wave of Web Insight -  Julian Brewer
A view of the Next Wave of Web Insight - Julian BrewerMezzo Labs
 
Thor Muller & Lane Becker Presentation
Thor Muller & Lane Becker PresentationThor Muller & Lane Becker Presentation
Thor Muller & Lane Becker PresentationCarsonified Team
 
Calling All Entrepreneurs
Calling All EntrepreneursCalling All Entrepreneurs
Calling All Entrepreneurssilknsavvy
 

What's hot (18)

The Influential Analyst 4 Steps (Jared Waxman)
The Influential Analyst 4 Steps (Jared Waxman)The Influential Analyst 4 Steps (Jared Waxman)
The Influential Analyst 4 Steps (Jared Waxman)
 
Nick's Campaign Strategy presentation
Nick's Campaign Strategy presentationNick's Campaign Strategy presentation
Nick's Campaign Strategy presentation
 
Busting the superwoman myth through strategic partnerships
Busting the superwoman myth through strategic partnershipsBusting the superwoman myth through strategic partnerships
Busting the superwoman myth through strategic partnerships
 
Competing in a Social Economy
Competing in a Social EconomyCompeting in a Social Economy
Competing in a Social Economy
 
Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...Financial Professionals: An introduction to the new culture of social media n...
Financial Professionals: An introduction to the new culture of social media n...
 
Failing Successfully: Lessons From Our Greatest Screw-Ups
Failing Successfully: Lessons From Our Greatest Screw-UpsFailing Successfully: Lessons From Our Greatest Screw-Ups
Failing Successfully: Lessons From Our Greatest Screw-Ups
 
YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008
 
Successful Selling in Today's Digital World
Successful Selling in Today's Digital WorldSuccessful Selling in Today's Digital World
Successful Selling in Today's Digital World
 
Social Media GLAM
Social Media GLAMSocial Media GLAM
Social Media GLAM
 
Marketing Partner 2012 Social Media Workshop - Reputation Management
Marketing Partner 2012 Social Media Workshop - Reputation ManagementMarketing Partner 2012 Social Media Workshop - Reputation Management
Marketing Partner 2012 Social Media Workshop - Reputation Management
 
Kenneth Kinney
Kenneth Kinney  Kenneth Kinney
Kenneth Kinney
 
Building a Social Communication Strategy
Building a Social Communication StrategyBuilding a Social Communication Strategy
Building a Social Communication Strategy
 
Jakub Karlec - Intuition over analytics
Jakub Karlec - Intuition over analyticsJakub Karlec - Intuition over analytics
Jakub Karlec - Intuition over analytics
 
Summitup Crm Cms Sideshare
Summitup  Crm Cms SideshareSummitup  Crm Cms Sideshare
Summitup Crm Cms Sideshare
 
Branding 101 - 5 things about branding you didn't learn in school.
Branding 101 - 5 things about branding you didn't learn in school.Branding 101 - 5 things about branding you didn't learn in school.
Branding 101 - 5 things about branding you didn't learn in school.
 
A view of the Next Wave of Web Insight - Julian Brewer
A view of the Next Wave of Web Insight -  Julian BrewerA view of the Next Wave of Web Insight -  Julian Brewer
A view of the Next Wave of Web Insight - Julian Brewer
 
Thor Muller & Lane Becker Presentation
Thor Muller & Lane Becker PresentationThor Muller & Lane Becker Presentation
Thor Muller & Lane Becker Presentation
 
Calling All Entrepreneurs
Calling All EntrepreneursCalling All Entrepreneurs
Calling All Entrepreneurs
 

Similar to Stanford Breakfast: Creating Winning Social Media Strategies

Taleo World: Winning With Social Technologies in HR
Taleo World: Winning With Social Technologies in HRTaleo World: Winning With Social Technologies in HR
Taleo World: Winning With Social Technologies in HRCharlene Li
 
SVAMA Speech "Understanding And Capitalizing On The Groundswell"
SVAMA Speech "Understanding And Capitalizing On The Groundswell"SVAMA Speech "Understanding And Capitalizing On The Groundswell"
SVAMA Speech "Understanding And Capitalizing On The Groundswell"Charlene Li
 
Transforming Cities With Social Media
Transforming Cities With Social MediaTransforming Cities With Social Media
Transforming Cities With Social MediaCharlene Li
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
How to Spark A Conversation Revolution - AND Keep Your Job
How to Spark A Conversation Revolution - AND Keep Your JobHow to Spark A Conversation Revolution - AND Keep Your Job
How to Spark A Conversation Revolution - AND Keep Your JobCharlene Li
 
Tapping The Power of the Groundswell
Tapping The Power of the GroundswellTapping The Power of the Groundswell
Tapping The Power of the GroundswellCharlene Li
 
Stitching Marketing Congress: Thriving in Turbulent Times
Stitching Marketing Congress: Thriving in Turbulent TimesStitching Marketing Congress: Thriving in Turbulent Times
Stitching Marketing Congress: Thriving in Turbulent TimesCharlene Li
 
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesHR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesCharlene Li
 
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...Charlene Li
 
The Future Of Social Networks
The Future Of Social NetworksThe Future Of Social Networks
The Future Of Social NetworksCharlene Li
 
Sfama1 12 10 100113005615 Phpapp01
Sfama1 12 10 100113005615 Phpapp01Sfama1 12 10 100113005615 Phpapp01
Sfama1 12 10 100113005615 Phpapp01smartpr
 
Is My Prospect Qualified--and Other Great Sales Questions
Is My Prospect Qualified--and Other Great Sales QuestionsIs My Prospect Qualified--and Other Great Sales Questions
Is My Prospect Qualified--and Other Great Sales QuestionsContrary Domino ®, Inc.
 
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingChristian Buckley
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingChristian Buckley
 
Compasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - BetaCompasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - BetaBeth Kanter
 
Insight Gathering
Insight GatheringInsight Gathering
Insight GatheringDaggerfin
 
7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking LaunchVanguard Technology
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationCharlene Li
 

Similar to Stanford Breakfast: Creating Winning Social Media Strategies (20)

Taleo World: Winning With Social Technologies in HR
Taleo World: Winning With Social Technologies in HRTaleo World: Winning With Social Technologies in HR
Taleo World: Winning With Social Technologies in HR
 
SVAMA Speech "Understanding And Capitalizing On The Groundswell"
SVAMA Speech "Understanding And Capitalizing On The Groundswell"SVAMA Speech "Understanding And Capitalizing On The Groundswell"
SVAMA Speech "Understanding And Capitalizing On The Groundswell"
 
Transforming Cities With Social Media
Transforming Cities With Social MediaTransforming Cities With Social Media
Transforming Cities With Social Media
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
 
How to Spark A Conversation Revolution - AND Keep Your Job
How to Spark A Conversation Revolution - AND Keep Your JobHow to Spark A Conversation Revolution - AND Keep Your Job
How to Spark A Conversation Revolution - AND Keep Your Job
 
Tapping The Power of the Groundswell
Tapping The Power of the GroundswellTapping The Power of the Groundswell
Tapping The Power of the Groundswell
 
Stitching Marketing Congress: Thriving in Turbulent Times
Stitching Marketing Congress: Thriving in Turbulent TimesStitching Marketing Congress: Thriving in Turbulent Times
Stitching Marketing Congress: Thriving in Turbulent Times
 
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social TechnolgoiesHR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
HR West 2009 Presentation: Tapping Into The Power Of Social Technolgoies
 
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...
KMWorld 2009 Presentation: Role of Social Technologis In Search and the Organ...
 
The Future Of Social Networks
The Future Of Social NetworksThe Future Of Social Networks
The Future Of Social Networks
 
Sfama1 12 10 100113005615 Phpapp01
Sfama1 12 10 100113005615 Phpapp01Sfama1 12 10 100113005615 Phpapp01
Sfama1 12 10 100113005615 Phpapp01
 
Compasspoint
CompasspointCompasspoint
Compasspoint
 
Is My Prospect Qualified--and Other Great Sales Questions
Is My Prospect Qualified--and Other Great Sales QuestionsIs My Prospect Qualified--and Other Great Sales Questions
Is My Prospect Qualified--and Other Great Sales Questions
 
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...
KickApps SF Summit - "Creating a Coherent social strategy with open leadershi...
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital Marketing
 
Standing Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital MarketingStanding Out from the Crowd with Digital Marketing
Standing Out from the Crowd with Digital Marketing
 
Compasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - BetaCompasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - Beta
 
Insight Gathering
Insight GatheringInsight Gathering
Insight Gathering
 
7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch7 Secrets To A Successful Social Networking Launch
7 Secrets To A Successful Social Networking Launch
 
The Role Of Social Media In The Organization
The Role Of Social Media In The OrganizationThe Role Of Social Media In The Organization
The Role Of Social Media In The Organization
 

More from Charlene Li

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstCharlene Li
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Charlene Li
 
Best Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalBest Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalCharlene Li
 
"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW InteractiveCharlene Li
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
 
State of Research and Consulting
State of Research and ConsultingState of Research and Consulting
State of Research and ConsultingCharlene Li
 
Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiCharlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in EducationCharlene Li
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage KeynoteCharlene Li
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time WorldCharlene Li
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013Charlene Li
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiCharlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media SuccessCharlene Li
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteCharlene Li
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009Charlene Li
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyCharlene Li
 

More from Charlene Li (20)

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People First
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016
 
Best Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalBest Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni Digital
 
"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
 
State of Research and Consulting
State of Research and ConsultingState of Research and Consulting
State of Research and Consulting
 
Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in Education
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage Keynote
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time World
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media Success
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That Matter
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social Networking
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social Media
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and Family
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

Stanford Breakfast: Creating Winning Social Media Strategies

  • 1.
  • 2.
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.

Editor's Notes

  1. Engaging a community has typically meant creating and polishing a message that will result in an action. And you push, nay, SHOUT it out. And if they didn’t hear it and act on it the first time, you shout it again, with greater frequency and greater reach. Worst of all, you can’t see the people behind these messages. It’s been so crafted and controlled, that the people are beaten out of them. Worse, when they are shouting they can’t listen. Here’s an example.
  2. He’s a musician, Canadian from Halifax, and generally, a pretty reasonable and nice guy. After a year, he was fed up. So what does a rational musician do? Write a song about it. And make a video of it.
  3. http://www.youtube.com/watch?v=5YGc4zOqozoMusician Dave Carroll from Halifax had his guitars damaged on a flight from Halifax to Chicago.United lost control of this situation.
  4. When you think of social technologies, you often think about these buzzwords. But that’s not what is important. What is important is relationships and the connections that are made with them. But there’s an upside, if you know how to tap into the power of the Groundswell. Here’s the secret. It’s about the relationships
  5. The key is to focus on the relationships and connections that are enabled, not the technologies. Think about the kind of relationship that you want. Do you want it to be short term and transaction, or long-term and intimate?To help you think about this, I have a simple idea.
  6. Question: get at the central questions that drive your members and communities. Pay attention not only to what they blog about, but what they react to, and what that tells you about their priorities. It’s not enough to just listen. How will you create a learning organization?
  7. Source: Screenshot taken from demonstration
  8. Hp
  9. Comcast is a cable provider in the US, and they have a reputation for poor service. They use Twitter to talk with people who are having problems. I used this site and Frank took great care of me. He is changing the face of Comcast, one tweet at a time.
  10. Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.
  11. http://flickr.com/photos/kantor/2279534438/