Speech "The Future Of Social Networks: Where We Are Today" given on Thursday, Jan. 22, 2008 to the San Francisco American Marketing Association at the offices of Adaptive Path. Focus is primarily on the marketing and advertising opportunities in social media in the future.
5. Social media content appears in other channels Current TV added Twitter posts into its coverage of the presidential debates as well as the Inauguration
18. New ad formats within social networking sites Facebook virtual gift, social, and engagement ads BuddyMedia social app-vertisement SocialVibe profile sponsorships
23. Media6 identifies who is closest to you – your “network neighbor” “ Lisa” buys on NineWest.com Media6 maps “network neighbors” based on visits to profile sites via browser cookies (no PII involved) 2 1 3 NineWest ads are shown to Lisa’s closest friends, without identifying or involving Lisa