A M A Z O
N : A N O B J E C T I V E C A S E S T U D Y C H A R L E S A R T H U R Photo by hnnbz - http://flic.kr/p/qNtyAK

A M A Z O
N : A N O B J E C T I V E C A S E S T U D Y C H A R L E S A R T H U R About me: Technology journalist - The Guardian (2005-2014), The Independent (1995-2004) Author: “Digital Wars: Apple, Google, Microsoft and the Battle for the Internet”

Study of the UK petroleum
retail market. A Final Report for DECC 14 December 2012 C A L A M I T O U S !

D I S A S
T R O U S !

Study of the UK petroleum
retail market. A Final Report for DECC 14 December 2012 A M A Z O N D O E S N ’ T S E L L P E T R O L (Petrol filling stations)

A M A Z O
N D O E S N ’ T R U N P U B S *

W H AT ’ S
C A U S I N G W H AT ?

A M A Z O
N H A S T R O U B L E T O O • Amazon might not be the cause of all the problems in the book industry. (Depending what you think those problems are.) • In fact Amazon has its own problems.

M E D I A
S A L E S G R O W T H : S L O W I N G

K I N D L
E U P TA K E H A S S TA L L E D

E B O O K
S H AV E T H E I R U S E S • Median reading 5 books per year (4 for men, 6 for women) • “mean” is 10 and 14 - so more women read more books

A M A Z O
N : A M B I T I O U S I N H A R D WA R E tablet smartphone Kindle Echo, Dash..

S TA L L I
N G S A L E S M E A N S . .

S TA L L I
N G S A L E S M E A N S . .

T H E F I
R E P H O N E : B I G A M B I T I O N

T H E F I
R E P H O N E : B I G A M B I T I O N

TA B L E T
S S O L D P O O R LY Total sold: about 30m

T I M E F
O R T H E G O O D N E W S

K I N D L
E S E L F P U B L I S H I N G ! • Yes, it’s full of rubbish • It’s the world’s biggest slush pile • But with one key advantage…

O T H E R
S R E A D I T F O R Y O U • They find what they like • It’s democratic • It produces best-sellers that turn into films • Like this:

T I M E F
O R T H E B A D N E W S ( P E R H A P S )

• Amazon focuses on “free
cash flow” • “the cash a company is able to generate after laying out the money required to maintain or expand its asset base.” • “Earnings can often be clouded by accounting gimmicks, but it's tougher to fake cash flow” ‘ F R E E C A S H F L O W ’ V WA L L S T

Q U E S T
I O N S A R E C O M I N G

C O N C L
U S I O N S • Amazon’s media sales growth is slowing down • Ebooks and e-readers have a natural sales ceiling • Amazon doesn’t dominate in hardware • Ebooks bring possibilities • Wall St may start questioning Amazon’s accounting

C H A R L
E S A R T H U R T H A N K Y O U