7. Low cost if you manage it well
Global Facebook US Facebook FR
CPC (€) 0,55 1 0,49
CPM (€) 1,7 0,4 0,2
With optimized
Global Facebook global
targeting
CTR 0,09 0,051 ≈0,25
8. Low cost if you manage it well
Very low CPM x optimized CTR = low CPC
0,25% 0,2€ 0,08€
(Average CPC on web = 0,55€)
Strategy:
using CPM and optimize targeting and ads
9. Optimizing an ad
Title
•Fan’s subject must be inside
•Simple
Picture
•Visible (size)
•Punchy (color, picture, etc.)
•Recognizable for fans
Text
•Not to long
•Possible to put words in
capital letters
•Be persuasive
11. Also efficient with big budget?
Small and precise
communities give high CTR,
but you quickly cover them Only a couple of hours
entirely to cover a 10 000 community
High objectives, strong budget,
and low CPC :
you must multiply
small communities