Charles de Gruchy, Monthly CRM meeting -- CRM GOALS, Aug2008
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Early in 2008 under the leadership of Barbara Canning Brown, Toys R Us began to shift customer marketing to becoming more customer centric and more integrated across marketing touchpoints. The real kickoff for this effort was in the August 2008 monthly CRM meeting where goals and objectives were reviewed against the general business goals set by Eleanor Hong and Greg Ahern.
