SlideShare a Scribd company logo
1 of 127
Social Networks
 
RSS ,[object Object]
RSS Feeds
RSS Feeds
RSS Feeds
RSS Feeds
RSS Feeds
 
Light was the first media Marshal McLuhan – Understanding Media 1964
Was media ever social?
Radio Phone in Show
Letters to the Editor
Definition of Social Networks ,[object Object],[object Object],[object Object],[object Object]
What’s going on? ,[object Object]
A lot more talking than listening
Most advertising works this way
Cluetrain Manifesto 1999 ,[object Object]
What’s going on? ,[object Object]
 
The Story of 2006
Social Media – The Story
BBS
[object Object],[object Object]
 
Indian Hair
Long Indian Hair ,[object Object]
[object Object],Specialization
CHAT PROGRAMS
IRC ,[object Object]
mIRC
 
QQ
[object Object]
Friendster ,[object Object]
 
 
Myspace
 
 
 
 
 
PHOTOGRAPHY
Flickr
 
 
 
Zooomr
 
Picassa
 
Photobucket
 
Ringo
 
VIDEO
 
 
Ze Frank
MUSIC
Last.fm
Blogs ,[object Object]
alustforlife ,[object Object]
alustforlife
rinaz ,[object Object]
rinaz
rinaz
rinaz
gigigoesgaga ,[object Object]
gigigoesgaga
kuzai.diaryland ,[object Object]
Kuzai.diaryland
bandungphotoblog ,[object Object]
bandungphotoblog
vernet.blogspot ,[object Object]
vernet.blogspot
[object Object]
[object Object]
 
 
 
 
[object Object]
[object Object]
SECOND LIFE
Virtual Life
 
 
[object Object]
 
 
 
 
 
 
Geo-contextual Information
[object Object]
 
 
 
Bloggers/Blog Ratio ,[object Object],[object Object],[object Object]
Worlds Most Widely Read ,[object Object]
Relaxed Rules? ,[object Object]
BBS ,[object Object]
Kevin Day ,[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
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[object Object]
[object Object]
[object Object]
[object Object],[object Object]
Creative Opportunities
Tencent’s Super Q baby ignites parenting community Sample Quote 是什么形式呀?我一定参加! In what forms? I am sure to participate.   ( link ) 我也给我们瑶报个名,回去准备一下照片 Sign up for my baby first, then to prepare the photos.  ( link ) 报个名先,看看时间再决定能不能参加吧!尽量去喽!! Sign up first. I need to check the time. Try my best!!  ( link ) Summary Tencent recently launched a Super Q Baby campaign in which parents upload their baby's photos and then netizens will vote for them In some cities, Tencent also  cooperates  with active parenting communities such as  wawayaya.net  to organize offline activities (e.g. parents gathering; offline Q baby contest) for this campaign. Judging by the comment, many parents are willing to attend this style of offline community. Total votes:122,929 Total votes:121,666 Note: by the end of Dec.17, 2007 Making brand the platform for popular net culture Offline activities will be held at the evening party of New Year’s Day
[object Object]
Xie Wen formally announced  Yiqi  as a project
 
Social Media In China
Mobile ,[object Object],China will have over 32 million mobile video users in 2008
 

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