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Madrid 1 fakes news - intro 2017

Lecture to Madrid LSE.

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Madrid 1 fakes news - intro 2017

  1. 1. ‘Fake news’ is good news Prof Charlie Beckett @CharlieBeckett Madrid June 2017
  2. 2. Introduction • Who am I? • Who are you? • Why are you here?
  3. 3. Fake news, fake politics?
  4. 4. Today’s schedule • The threat of ‘fake news’ but why it might be good news for journalism • The problem for political communications • The lessons from UK General Election 2017
  5. 5. How well do facts travel?
  6. 6. How ’truth’ travels badly
  7. 7. Tinbergen’s ‘fake news’ • Combination of memorable image, striking claims, active authors = misreading of facts • Harvard shop starts selling stickers – even though there is no evidence of it working – original disputed experiment was with moving bird silhouette
  8. 8. Why fake news is good news • Makes mainstream media look good • Improves ratings and subscriptions • Forces the social networks to be responsible • Creates a debate about information & news • Increases news literacy • Wake up call to wider set of problems
  9. 9. The next phase of online history
  10. 10. SaaS (Software as a Service) Era
  11. 11. Abundance of sources
  12. 12. Abundance of sources = choice?
  13. 13. Abundance of sources = specialisation
  14. 14. Abundance of sources = lack of trust?
  15. 15. Mixed media ecology: legacy, native & social
  16. 16. Blended, personal, emotional
  17. 17. SaaS (Software as a Service) Era
  18. 18. SaaS (Stories as a Service) • Connect – be accessible and present on all platforms • Curate – help users to good content where ever it is • Be relevant – use users’ language and ‘listen’ creatively with data • Be expert – add value, insight, experience, context • Be truthful – fact checking, balance, accuracy • Be human – show empathy, diversity, constructive • Transparency – show sources, be accountable, allow criticism
  19. 19. Public service as ‘subscription’ • Data = listening, but for what purpose? • Personalisation = relevance, but who decides? • Follow up/interactivity/notification = relationship – but what for? • Deepening/localising = value added, but whose values? • Subscription funnel/membership: but what values shape your strategy?
  20. 20. Some further reading: • Post-truth: a myth created by journalists? • http://blogs.lse.ac.uk/polis/2017/06/06/post-truth-does- the-solution-lie-outside-the-newsroom/ • Trust and engagement: • http://blogs.lse.ac.uk/polis/2017/04/04/trust-and- engagement-notes-from-the-polis-workshop/ • Fake news is good news for journalism: • http://blogs.lse.ac.uk/polis/2017/03/11/fake-news-the- best-thing-thats-happened-to-journalism/ • The role of emotion in journalism: • http://blogs.lse.ac.uk/polis/2016/09/06/the-role-of- emotion-in-the-future-of-journalism/
  21. 21. Contact me: Prof Charlie Beckett Polis, LSE @CharlieBeckett c.h.beckett@lse.ac.uk

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