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Madrid 3 opportunities

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Madrid 3 opportunities

  1. 1. Fake election: lessons for journalism from UK GE 2017 Professor Charlie Beckett @CharlieBeckett Madrid June 2017
  2. 2. The ideal of political communications Political ‘event’ Critical but constructive coverage Informed public, agonistic debate Politicians communicate transparently and engage in open debate Competitive marketplace of ideas and policy development
  3. 3. Taking control of the message
  4. 4. The vicious spin cycle of pre-social media political communications Political event Critical and hostile news media coverage Public lose confidence in politicians or policies Politicians seek tighter control of message through more constrained and stage-managed communications Public and journalists more frustrated, cynical and angry, debate degraded, coverage increasingly hostile
  5. 5. Social media risks
  6. 6. The vicious spin cycle of networked political communications: eg UK GE2017 Political event Social media reaction plus news media coverage Emotionally- driven response amplified and accelerated through polarising digital networks Politicians seek tighter control of messages and stage- management Public and journalists more frustrated, cynical and angry, debate degraded
  7. 7. Stage-management
  8. 8. Behind the scenes
  9. 9. Journalist push-back
  10. 10. Corbyn stage-managed
  11. 11. Positive videos, positive SM results
  12. 12. Be seen to debate
  13. 13. Result – May ’lost’, Corbyn ‘won’
  14. 14. Mainstream media failure
  15. 15. Using social media to counter MSM
  16. 16. Using social media to counter MSM
  17. 17. Negative less shared than positive, online
  18. 18. In the end it was about politics • Brexit not an issue – not debated – anti-austerity and anti-authority played • Campaign did matter and Corbyn ‘won it’ – built base – echo chamber mobilised support • May ran sterile campaign and u-turns blew competence claim • But record Conservative vote – just down on early opinion polls • High turnout – especially young – divisive result • UKIP split to Labour and Conservatives • Main two parties dominated • Labour’s ‘Radical’ ideas were actually moderate/transactional • The more they saw of Corbyn the more they liked him
  19. 19. Further reading: • How should we report elections? • new-agenda-after-the-2017-shock/ • This was a fake politics election • was-the-fake-politics-election/ • Liberalism Trumped – it’s time to listen to the angry mob • to-listen-to-the-angry-mob/
  20. 20. How to escape the vicious spin cycle of political communications? Political event or statement delivered with authenticity and transparency Social media and mainstream news media coverage plural , evidence-based and interactive Emotional/empath etic informed response amplified and accelerates agonistic exchanges through transparent digital networks Politicians negotiate response openly, politically. Public and journalists more engaged, lines of accountability clearer, responsibilities more defined