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Truth, trust and technology
An anti-‘fake news’ agenda
Professor Charlie Beckett
Asian Journalism Fellowship, Singapore
August 2017
Getting worse before it gets
better?
1. Governments, corporations, lobby groups now
investing in information manipulation
2. New channels, platforms and networks will provide
fresh distribution outlets for misinformation
3. Failure to address systematic problem means we
treat symptoms not structural challenges
Truth: the real problem is…
1. Over abundance of information creates confusion
2. Complexity of issues, diversity of sources and
perspectives
3. Understanding instinctive, emotional, personal
responses
Trust: what do we mean by it?
1. Deference is gone, welcome scepticism
2. Transparency is vital, but just the start
3. Build a relationship based on humility and listening
4. Earn trust through realising diversity and being
credible all the time
Technology: a tool for trust?
1. Use audience data to build engagement and a
relationship of trust not clickbait
2. Algorithmic accountability: what principles for the
platforms?
3. Platform/publisher relations: putting public first
Subjectivity is the new
objectivity
1. ‘Traditional’ journalism values now at a premium
2. Gatekeeper role over, traditional objectivity
inadequate
3. Understand the ’audience’ and their emotional,
personal media lives
4. Go with the human grain of social media
Keep in touch:
@CharlieBeckett
c.h.beckett@lse.ac.uk
http://blogs.lse.ac.uk/polis/

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Truth, trust and technology Singapore presentation slides

  • 1. Truth, trust and technology An anti-‘fake news’ agenda Professor Charlie Beckett Asian Journalism Fellowship, Singapore August 2017
  • 2. Getting worse before it gets better? 1. Governments, corporations, lobby groups now investing in information manipulation 2. New channels, platforms and networks will provide fresh distribution outlets for misinformation 3. Failure to address systematic problem means we treat symptoms not structural challenges
  • 3. Truth: the real problem is… 1. Over abundance of information creates confusion 2. Complexity of issues, diversity of sources and perspectives 3. Understanding instinctive, emotional, personal responses
  • 4. Trust: what do we mean by it? 1. Deference is gone, welcome scepticism 2. Transparency is vital, but just the start 3. Build a relationship based on humility and listening 4. Earn trust through realising diversity and being credible all the time
  • 5. Technology: a tool for trust? 1. Use audience data to build engagement and a relationship of trust not clickbait 2. Algorithmic accountability: what principles for the platforms? 3. Platform/publisher relations: putting public first
  • 6. Subjectivity is the new objectivity 1. ‘Traditional’ journalism values now at a premium 2. Gatekeeper role over, traditional objectivity inadequate 3. Understand the ’audience’ and their emotional, personal media lives 4. Go with the human grain of social media