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Hello.
I’m Charlie Trotter,
Sr. UX Designer
at .
@chaztoo
Who are you?
The UX of
Your Day Job
How to Identify and Remove Organizational Friction
The systems we work on
vs.
The systems we work in
But first… two stories.
Troubled Tickets
Gorillas in the Midst
What can we do?
1. The Org Chart
2. An Internal Process
Absolutely. No. Villains.
1. Everyone is in pain.
2. Everyone is freaked out.
3. Everyone wants to go home 

and kiss the people they love.
Observe your users and the systems
Keep going to work.
Org Chart Job Descriptions
WITH
PEOPLE
“… ask the other person what they do, and right after they tell you,
say: ‘Wow. That sounds hard.’”

– PAUL FORD
Synthesize user tasks and goals
Things to Include
1. Don’t use actual names (it’s weird)
2. Observed behaviors
3. Responsibilities
4. Motivations
5. Goals
Personas
Write Stakeholder Stories
As a
I want to
so I can
As an Executive
I want to see what my
team is working on
so I can provide a
report back to upper
management.
As a Product Owner
I want to deliver new
and creative ideas
so I can make an impression
on the company with my
leadership.
As a Developer
I want to understand all
the requirements up front
so I can plan my work and
maximize my time.
Plan the experience users will value
Original
Original Your Findings
Original Your Findings Your Solutions
Prototype design ideas
UX design challenge objectives
1. Create a variety of challenges
2. Develop a protocol for anyone 

else in the company to use.
UX design challenges
Validate ideas through testing
DESIGNER
FEEDBACK
• Tasks complex enough
to be challenging
• Time limit at sweet spot
FACILITATOR
FEEDBACK
• More detail on how to
ask the questions
• Requested a scorecard
Repeat steps as necessary
1. Everyone is in pain.
2. Everyone is freaked out.
3. Everyone wants to go home 

and kiss the people they love.
Empathy is for users,
Empathy is for users,
and everyone is a user.
Thank you.
Questions?
@chaztoo
Let’s be friends!

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Remove Organizational Friction with UX Design