Email Marketing Tips for Teens and Schools
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The document discusses email marketing strategies and best practices. It provides statistics on teen email usage and highlights that 79% of teens use email to learn about schools. The rest of the document covers topics like permission, removing invalid addresses, CAN-SPAM compliance, different email service providers, A/B testing email content, and using images effectively in emails.
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Email Marketing Tips for Teens and Schools
- 1. Email Marketing December 8, 2010 Chas Grundy Director of Interactive Marketing
- 2. 11% of teens use email daily h"p://pewinternet.org/Reports/2010/Teens‐and‐Mobile‐Phones.aspx 2011 E‐Expecta@ons Report h"p://www.noellevitz.com
- 3. 79% of teens use email to learn about schools h"p://pewinternet.org/Reports/2010/Teens‐and‐Mobile‐Phones.aspx 2011 E‐Expecta@ons Report h"p://www.noellevitz.com
- 4. Brochures Search Marketing Direct Mail Facebook Television Website YouTube Radio iTunes U Outdoor Public Email Relations Marketing
- 5. PERMISSION
- 7. Permission Means… OK TO USE DEFINITELY NOT OK TO USE Opted in from my site x I haven't emailed the Purchased a product from recipient's address for more me within the last 2 years than 2 years Handed me their business x I obtained the email card at a trade show or addresses from a third party other event knowing I'd contact them x I scraped or "copy and pasted" the addresses from They completed an offline form and indicated they the Internet wanted to be emailed Source: Campaign Monitor
- 8. • Sign up forms • Subscribe from website • Opt in at events • Previous registrants
- 11. Quality over Quantity h"p://www.flickr.com/photos/4wardever/5023427371/
- 12. Removing bad addresses How you got on this list What you’ll get from staying on Super easy to unsubscribe h"p://www.flickr.com/photos/otrops/4250799736/
- 13. CAN‐SPAM Act of 2003 The CAN‐SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penal@es for viola@ons. h"p://business.^c.gov/documents/bus61‐can‐spam‐ act‐Compliance‐Guide‐for‐Business1
- 16. Subscribing via ListServ Subscribing via Campaign Monitor
- 17. ListServ Pros Cons • Free • No stats • Hard to subscribe and unsubscribe • Inconsistent support of HTML • Difficult to send HTML emails • Can get ND spam blocked • Requires approvals
- 18. Email Service Providers • Protect your status, get your emails through • Provide stats • Easy to subscribe and unsubscribe • Easy to send emails • Use templates
- 19. What gets measured gets improved.
- 20. A/B Testing
- 21. Blast Newsletter Letter • Postcard • Regular • Internal schedule • Short, • Readable sweet • Consistent • Get to the • What’s the • Scannable point point? • Useful • Call to Action
- 22. Type: Blast Goal: Sell Software Good Top is clear, scannable Screenshots Bad First, A Recap Where’s the Call-to-Action?
- 23. Type: Blast Goal: Gain supporters Good Emotional connection Image sells it Call to action! Bad What is it for?
- 24. Type: Newsletter Goal: Increase followers, convert to customers Good Catchy images Scannable headlines Drive to website Bad Reinforce permission and unsubscribe
- 25. Images off Images on
- 27. presentation by chas grundy email chas@grundyhome.com blog grundyhome.com twitter twitter.com/chasgrundy linkedin linkedin.com/in/chasgrundy this presentation is available at slideshare.net/chasgrundy