Recording can be watched here: https://t.co/OLtqJNCMUf Impact Mapping is a strategic planning technique that prevents Agile organizations from getting lost while building products and delivering projects by clearly communicating assumptions, helping teams align their activities with overall business objectives, and helping make better roadmap decisions. Impact mapping can help you make an impact, not just ship software. In this Scrum Alliance® Collaboration at Scale webinar, we presented an overview of Impact Mapping, outlined how it fits into Scrum-centric Agile practices, and explored some of the unique opportunities and drawbacks that occur when leveraging Impact Maps in distributed teams.

1. Collaboration at Scale:
Impact Mapping
13-Sep-2017

2. Collaboration at Scale
Designed for Scrum-centric organizations with more
than 10 Scrum teams, the Collaboration at Scale
webinar series provides focused, outcome-driven
solutions to collaboration problems faced by Product
Owners, ScrumMasters, and Development Teams.
Produced by the Scrum Alliance and Conteneo, Inc.,
we’re proud of the many distinguished experts who
share their wisdom in our series.
Luke Hohmann
2
Christian Hassa
Nigel Thurlow

3. 3
Common Scrum Challenges
Tech
Debt
Release
Planning
Roadmap
Retros
Liftoffs
Refining
Value-
Based
Backlogs
Priorities
Depend-
encies
Done,
Done
CI/CD
TODAY:
Impact Mapping
Oct 2017:
Problem Type Strategies
Product
Discovery
Partner
Engagement

4. Which technique has the greatest influence in your
strategic planning processes?
• We use financial projections like ROI
• We use estimates of market share
• We use market research and market feedback
• We use Impact Mapping
• I think we use a formal technique but I don’t know what it is
• I don’t know if we use any formal technique
• We don’t use a formal technique
4
POLL QUESTION

5. Agenda
1 What is an Impact Map and why
should we want them?
2 Creating an Impact Map
3 Integrating Impact Maps into Scrum
4 Tips and Techniques
5
Gojko Adzic wrote a great
book on Impact Mapping!

6. What is an Impact Map?
… and why do we need one?
6

7. Impact mapping is a strategic planning technique designed to help
organizations align tactical work to strategic priorities.
It helps teams plan better by helping “business leaders” and
“technical teams” collaboratively explore how to achieve desired
business outcomes.
7

8. 8
Why are we
investing?
Who can help
or hinder?
How will it
happen? What can we
do to support
or prevent it?
Sphere of Influence Zone of Control
Who is
we?

9. Example
9
Zone of control
Sphere of influence
Goal
Actors
Impacts
Deliverables
Reduce
Accidents with
Pedestrians
Car Driver
Pays
more
Attention
Speed Limit
Drives
Slower
Radar Control
Speed Bumps
Roundabout

10. Why should we want them?
10
Did we hit our targets?
What is the intended
impact of our hard work?
Image
http://img03.deviantart.net/26da/i/2008/226/7/7/harder_better_faster_stronger_by_momentscomic.jpg
We have lots of ideas – are we
choosing to implement those with
the highest business value?

11. What area would benefit most from Impact Mapping?
• Visualizing hypotheses to be validated for our product
• Helping to refine product backlog items
• Identifying product items that have the greatest contributions
• Explaining features and success factors during project liftoff
• Aligning large distributed teams on strategic goals
• Helping make choices during release planning
• Helping prioritize items during roadmapping
11
POLL QUESTION

12. How To Create an Impact Map
12

13. Remember the Future!
13
Think about the product / release / project
/ feature that you're currently working on.
Imagine it launched and is a vast
success: What happened? How did you
know it was successful? What is the
"victory condition" for your current work?
Less Impactful More Impactful
Remember the Future
“We delivered all the
stories in the
backlog.”
“We increased
conversions from trial
accounts to pro
accounts by 10%!”

14. Identifying Goals
14
20/20 Vision
http://bit.ly/2raW9ml
Prune the
Future
Product
Box
Speedboat
Cover
Story

15. Quantify and Measure Impact
15
Reduce Time for Handling Cases
1 2 3 4cm
Scale: how to quantify? Meter: how to measure?
Average # of days to complete
(last 100 completed cases)
Case database:
opened date to closed date
Tom Gilb: Competitive Engineering, PLANGUAGE
Benchmark: current situation
150 days
Target: “Landing Zone”
50 days 10 days

16. Bring the Goal and the Impact Together
16

17. Develop Actors, “Actions” and the Results
17
Spider
Web
Customer
Personas

18. Reduce
Accidents with
Pedestrians
Car Driver
Pays
more
Attention
Speed Limit
Drives
Slower
Radar Control
Speed Bumps
Roundabout
Which Should You Do First?
18
Installing Speed
Limit signs is likely
easy and cheap
Installing a Roundabout
may produce a better
change but could be costly
Radar Control
may produce
more revenue!

19. Which Should You Do First?
19
Greatest
Impact
Effort / Cost
Impact Effort Matrix
http://bit.ly/2sTMxMW

20. Integrating Impact Maps into Scrum
20

21. High Impact Items Feed Roadmaps & Backlogs
21
market driven road maps
Feature
User story

Bug Fix
User Story

Backlog

22. Testing and Assessment
22
Image from: 50 Quick ideas to improve your user stories: https://leanpub.com/50quickideas

23. Summary
23

24. Summary: Impact Mapping…
• is a tool/technique to help develop and align ideas about a
product or market opportunity
• promotes a shared understanding between business and
technical leaders about assumptions and risks
• helps slicing and prioritizing roadmaps and backlogs to maximize
business outcomes and early safe-to-fail validation
• complements existing tools and techniques already in use.
… helps you create an impact!
24

25. What do you want for the Nov 2017 webinar?
• Distributed Team Liftoffs / Kickoffs
• Buyer and User Personas
• How to Prioritize a Backlog
• Facilitating Online Meetings
• User Teardowns
• How To Implement Lean Coffee at Scale
• Problem Solving the Toyota Way
• Analyzing Retrospective Data at Scale
• Beyond Budgeting / Agile Portfolio Management
• My desired topic isn’t listed – email luke.hohmann@conteneo.co
25
POLL
QUESTION

26. Discussions
26

27. Thank you for attending.
Our next webinar is
11-Oct-2017 on Problem
Types and Problem Solving
Strategies.
Luke Hohmann
conteneo.co
Christian Hassa
techtalk.at
Nigel Thurlow
scruminc.com