1. Email Marketing Best Practices
Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919
Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

2. Create a sense of urgency in the subject
line

3. Use spam free content for higher inbox
delivery

4. Use spam free content for higher inbox
delivery

5. The subject line and form address increases
the response rate of campaign.

6. Subject line should be between 35 – 50
characters

7. Personalization of content and subject
line increases the inbox delivery rate

8. limit images to 30% of template it
increases the email inbox delivery.

9. Use title text behind the images it
increases chance of click.

10. It is important to keep email width to
600 Pixels.

11. It is more appropriate to use a single-
column email template

12. Links and calls-to-action should be text-
based.

13. It is advised to make unsubscribe rules
easy-to-find

14. It is important to make all links look like
links so that users recognize them.

15. It is important to include social sharing

16. It is advised to stick to light background
colors and dark fonts.

17. Content of the email should be focused.
It is important to keep call-to-action to
only one motivation

18. Content of email should not be crowded. It
is advised to keep copy to a minimum.

19. To increase effectiveness of the content
don't use too many navigational links

20. Be careful with spam words in the form
address, subject line, and body of content

21. It is advised to include terms and conditions
and contact information in the email.

22. It is important to segment email list

23. It is important to test email addresses on
regular basis to increase effectiveness.

24. IP address and domain reputation
should always be whitelisted.

25. It is important to keep positive health
of email list

26. Optimize use of text and image in the
body of the email.

27. Thanks!
Braj Mohan Chaturvedi
chaturvedibraj@yahoo.com
+91 9986680103
Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional,
or academic interest. It is absolutely my view which is based on the years of experience in the business.