When you combine email with social media, the combination will both increase the reach of your email campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.
1. Social-EmailMarketing
When you combine email with social media, the combination will both increase the reachof your email campaigns that enjoy 97%
deliverability. Sharingyour email on social media will get it in front of more people, with the potential to grow your list. And if you’re
doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then
you will grow your business.
Drive traffic back
to yourlist, email, etc...
Amplify youremail
2. 91%of allconsumers use emaildaily
Source:McKinsey andeMarketer
Email is still the most effective communication tool.
14. 78% of consumers share informationvia emailversus 22% who prefer social media.
Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-
15. Over 20% ofsocialmedia users havesharedsomething from an email campaignto
theirsocial accountsvia ashare option.
Source:Merkle”ViewfromtheSocial Inbox2010"
16. 42%of activesocialnetworkerscheck their email accountfour or more times aday,
comparedtojust 27%of theirnon-networkedcounterparts.
Source: Merkle ”View from the Social inbox"
21. 65% of the top 20% of B2B marketers in social medialeadgeneration integrate
email with social media, compared to the industry average of 51%
Source:AberdeenResearch.
23. Email & Social: The Perfect Partnership
Social media is a partner, nota threat, to emailmarketingbecause it provides new avenues
for sharing and engagingcustomers and prospects.
24. Braj Mohan Chaturvedi comes with 14 years of corporate experience. In past he has worked with Accenture, PepsiCo,
Monster.com, ICFAI University Press, in fields of business development, account management, sales and marketing
consulting, corporate communication, content management, corporate sales, marketing and branding. He is a social
media enthusiast and market 2.0 experts. He is passionate about Social Media Marketing and brings with him in-depth
expertise in various facets of Social Media Marketing. Before co-founding infidirect, he was CEO of one of the youngest
digital agency. He is also co-founder of mcounts, which is a consumer data company. He blogs at braj.in and has written
several articles on branding and marketing related issues for various journals and business magazines published by ICFAI
Press.
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Braj Mohan Chaturvedi |M:+91 9900590943 | E: braj@braj.in |T: @chaturvedibraj