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Social-Email Marketing

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When you combine email with social media, the combination will both increase the reach of your email campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business.

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Social-Email Marketing

  1. 1. Social-EmailMarketing When you combine email with social media, the combination will both increase the reachof your email campaigns that enjoy 97% deliverability. Sharingyour email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business. Drive traffic back to yourlist, email, etc... Amplify youremail
  2. 2. 91%of allconsumers use emaildaily Source:McKinsey andeMarketer Email is still the most effective communication tool.
  3. 3. 98%of marketingprofessionals use emailas partof theiroverallstrategy. - Ascend2 "Marketing Strategy Report" (Dec 2013)
  4. 4. 55% of marketingprofessionals agree emailmarketingis the most effective marketingtactic they use. - Ascend2"MarketingStrategyReport" (Dec2013)
  5. 5. Companies usingemail to nurtureleads generate 50% more sales-ready leads and at 33% lower cost. Source:Hubspot
  6. 6. Marketers consistentlyranked emailas the single most effectivetactic for awareness, acquisition,conversion, andretention. Source:GigaomResearch
  7. 7. Email is nearly 40 times better than Facebook and Twitter at acquiring customers. Source:McKinsey& Company
  8. 8. 70%of peoplesay theyalwaysopenemails from their favoritecompanies. Source: ExactTarget
  9. 9. 95% of those who opt intoemail messages from brands findthesemessages somewhator very useful. Source:Salesforce
  10. 10. 64%of decision makers reademailsviamobiledevice. Source: EmailExpert.org
  11. 11. 91% of consumers check their emailat leastonce per day ontheir smartphone, making it the most usedfunctionality. Source:ExactTarget
  12. 12. If anemail does notdisplay correctly,71.2%willdeleteit immediately. Source: BlueHornet
  13. 13. Socialmediaisn’tafad-it’sa fundamentalshiftin theway we communicate
  14. 14. 78% of consumers share informationvia emailversus 22% who prefer social media. Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-
  15. 15. Over 20% ofsocialmedia users havesharedsomething from an email campaignto theirsocial accountsvia ashare option. Source:Merkle”ViewfromtheSocial Inbox2010"
  16. 16. 42%of activesocialnetworkerscheck their email accountfour or more times aday, comparedtojust 27%of theirnon-networkedcounterparts. Source: Merkle ”View from the Social inbox"
  17. 17. Email conversionratesare threetimeshigherthansocialmedia,witha 17% higher valuein theconversion. Source: McKinsey & Company
  18. 18. Email conversion rates to purchase are at least 3x higher than social media conversion rates Source:McKinsey& Company
  19. 19. 54%of marketers see better results when socialis combinedwithemail. Source:Lyrisreport
  20. 20. Email withsocial sharingbuttonsincreaseclickthrough ratesby 158%. Source: Nonprofit Hub
  21. 21. 65% of the top 20% of B2B marketers in social medialeadgeneration integrate email with social media, compared to the industry average of 51% Source:AberdeenResearch.
  22. 22. Socialmedia andemailis allaboutrelationships, trust, andinteraction.And relationshipscanchange the world.
  23. 23. Email & Social: The Perfect Partnership Social media is a partner, nota threat, to emailmarketingbecause it provides new avenues for sharing and engagingcustomers and prospects.
  24. 24. Braj Mohan Chaturvedi comes with 14 years of corporate experience. In past he has worked with Accenture, PepsiCo, Monster.com, ICFAI University Press, in fields of business development, account management, sales and marketing consulting, corporate communication, content management, corporate sales, marketing and branding. He is a social media enthusiast and market 2.0 experts. He is passionate about Social Media Marketing and brings with him in-depth expertise in various facets of Social Media Marketing. Before co-founding infidirect, he was CEO of one of the youngest digital agency. He is also co-founder of mcounts, which is a consumer data company. He blogs at braj.in and has written several articles on branding and marketing related issues for various journals and business magazines published by ICFAI Press. Ad-tech Company Email & Display Ad NetworkContent Marketing Creative AgencyDigital Evangelists Braj Mohan Chaturvedi |M:+91 9900590943 | E: braj@braj.in |T: @chaturvedibraj

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