1. Currently, we are at the crossroads of the true fusion of
digital and human communication and collaboration
driven by advancements in infrastructure, 3D motion
graphics and animation and social networking
technology adoption that are enabling true global
communication and commerce to take place.
CHANGING MEDIA LANDSCAPE
we are transitioning to a digital society, how we consume information, communicate, and interact is changing and accelerating paces.
2. CHANGING MARKET DYNAMICS
Tightening Shrinking Increasing Content Green Increasing Marketing
Networking
Budgets Resources Overheads Distribution Marketing Engagement ROI
5. VIRTUAL EVENTS: A NEW HORIZON
Note: The virtual event design is inspired by one of the leading virtual event company.
6. A Virtual Event is a gathering of people sharing a common virtual
environment on the web, rather than meeting in a physical location.
Virtual Event provides a rich source of marketing data as every activity of a
participant at Virtual Event can be tracked and evaluated. It helps create a
virtual engagement index, which is a variable to measure interaction
quantity and quality of participants.
VIRTUAL EVENT DEFINATION
The convergence of business and technology has demonstrated accelerated adoption
7. VIRTUAL EVENT ELEMENTS
Immersive Interactive Social
Engaging Chats Webinars Q&A
Environment Display Networking
8. VIRTUAL EVENT FEATURES
Resource Entertainment
Lobby Registration Exhibit Halls Auditorium Lounge Utility section
Centre Centre
•Navigation •Capture relevant •Offers tool to •Relevant and •White papers •Social network •increase •Increase
panels to other visitor data interact with scheduled and informative with others participation by participation by
areas of the captured, before exhibitor, booth presentations content in form •Build new introducing an introducing
show visitor is allowed staff •Interact with of PPT, video, relationships element of FUN utility features
to navigate •Offers relevant speakers audio, etc. into each event
booth content
The virtual event platform comes with simple administration features. It helps client in setting & managing the show and the exhibitor booths easily
10. Main Lobby is the entry point of the virtual exhibition. It is the landing
MAIN LOBBY
page of the virtual exhibition.
Note: The virtual event design is inspired by one of the leading virtual event company.
The main lobby is the entry point to the exhibition hall, auditorium, visiting hall, etc. Visitors to a virtual exhibition fill out an online
registration form and create an online badge. This online badge is the entry ticket to the virtual exhibition hall.
11. Auditorium is the area where the featured event presentations AUDITORIUM
are displayed. The content for this area is specified by the event
administrator.
Note: The virtual event design is inspired by one of the leading virtual event company.
Event Bag is a repository of all
downloadable content of the event
where users manage what content
they will download before they
leave the event.
Auditorium of the virtual exhibition may have other components such as a virtual web conference, webinar, other educational presentations.
The virtual auditorium is the place where live interaction happens between all the users simultaneously. It also has option of event bag.
12. EXHIBIT HALL
Exhibit Hall is the area where all booths are displayed.
Note: The virtual event design is inspired by one of the leading virtual event company.
Networking Lounge is an area for
communications and networking
between event visitors, brands
or partners
The virtual exhibition hall often reflect the imagery of a real-world tradeshow hall with various booth option. The virtual hall is also
connected to the networking lounge where visitors can interact with participants or other visitors.
13. Booth is the areas where brands or partners content lives, and BOOTH AND NODES
nodes is the areas within booths where brands or partners
display their content
Note: The virtual event design is inspired by one of the leading virtual event company.
Node Node
Nodes content for display of
Node
brands or partners content
The virtual booths often reflect the imagery of a real-world tradeshow booth with desks and displays. The visuals also sometimes reflect
those seen in real-world convention centers so that users can relate to them easily. The boots has various display points in form of nodes.
15. Main Lobby: Area where visitors first land when they come to the event
Note: The virtual event design is inspired by one of the leading virtual event company.
16. Note: The virtual event design is inspired by one of the leading virtual event company.
Auditorium: Area where the featured event presentations are displayed. Content for this area is specified by the event administrator
17. Note: The virtual event design is inspired by one of the leading virtual event company.
Exhibit Hall: Area where all booths will display, Ability to create dynamically built exhibit halls and event map
18. Note: The virtual event design is inspired by one of the leading virtual event company.
Node Node
Node Node
Booth: Areas where brands or partners content lives
Nodes: Areas within booths where brands or partners display their content
19. Nodes Content: Display of brands or partners content
Note: The virtual event design is inspired by one of the leading virtual event company.
20. Note: The virtual event design is inspired by one of the leading virtual event company.
Event Bag: Repository of all downloadable content for the event where users manage what content they will download.
21. Note: The virtual event design is inspired by one of the leading virtual event company.
Networking Lounge: Area for communications and networking between event visitors, brands or partners
23. KEY DIFFERENTIATORS
Technology Functionality Scalability
• Industry-leading security and • User Interface (Award Winning) • Multiple languages
entitlement • Dynamic, powerful metrics and • Flash based
• Content recommendation engine tracking • Easily customized with add-on
• Content Management System • Social media (Chat, VOIP, Blogs, services
(CMS) Connections Forums, Social • Quickly deployed by customers
• Video compression engine Connections)
• Search
Our Platform meets the most stringent security requirements in the industry
24. PLATFORM FEATURES AND SERVICES
Content
Live chat Universal Search Event Bag Visiting Card
Preferences
CMS Booth Creation Media Conversion Visitor Analytics E-Commerce
The functionality of platform is designed to be easy and intuitive for event owners, sponsors, attendees, and customers.
25. CONTENT MANAGEMENT SYSTEM
Manage Manage Manage
Manage Manage Publish Manage Manage User Manage
Exhibition Event Moderated Preview
Registration Content Content promos Users Analytics Booths
Hall Settings Chat
Our Content Management System is the robust and has feature rich CMS.
27. VIRTUAL EVENTS SOLUTION
Virtual Corporate
Virtual Trade Show Virtual Job Fair Virtual Education Fair Virtual Museum
Event
28. Virtual Virtual
Virtual Trade Virtual Job Virtual
Education Corporate
Show Fair Museum
Fair Event
Industry Annual Trade Product Trade Association
Specific meet specific Promotion Promotion
Illustrative event s
WHY VIRTUAL TRADE SHOWS?
Generate Revenue Extend life of exhibition Generate value and leads Engagement ROI
• Virtual events, like a physical • While a physical event happens • A Virtual Exhibition can be • Conduct more targeted events
trade show has virtual booth at a single venue for 2-3 days, a launched 4-6 weeks before the more frequently and stay closer
space in the exhibition hall to virtual trade event can be physical event to create online to your audiences.
generate revenue. available for several months. buzz about the event to • Exhibitors can organise a semi-
• It offers multiple opportunities • Virtual exhibition can attract eventually attract more annual Virtual Trade Show to
to place banner ads in the main visitors from other parts of the footfalls. add to your annual physical
lobby, in the exhibition halls country and also from across • Virtual events attract serious, Trade Show.
and the auditorium. the globe. targeted global visitors - booth • Virtual event is simple to
• This excitement created by • Many interested visitors, who owners can interact with them organise, at a fraction of the
virtual event might also help would not spend time and through chat, e-mail and cost. It provide effective ROIs
get last minute stall sales! money to travel to the physical business-card exchange , etc. vis-a-vis physical event
show, would certainly spend • It enhances the lead generation
time on their desktops to visit process of the exhibitors,
the exhibition virtually. providing them additional,
qualified leads beyond the
physical show.
29. Virtual Virtual
Virtual Trade Virtual Job Virtual
Education Corporate
Show Fair Museum
Fair Event
Company
Job-Sites Recruitment Vertical Job
Recruitment
Event Meet fair
drive
Illustrative event s
WHY VIRTUAL JOB FAIR?
Interactive Medium Highly engaging Positive ROI Increased Reach
• Attract youth through a • The booth staff get access to •Generate qualified leads and •It helps you to reach candidates
medium, they are most the resume provided by the extend the reach to across the country and even
comfortable with candidate and can discuss their candidates. offer access to reach global
• An online Job Fair makes questions directly with the •While a physical job fair candidates.
perfect sense for them and a candidate. happens at a single venue for 2-3 •It is possible to have frequent
great business sense for the • It is easy for candidates to days, a virtual event can be Virtual Job Fairs; like a weekly or
recruiting companies. meet multiple companies, available for several months.
from the comfort of their fortnightly
• HR people staffing the booth •A Virtual Job Fair saves valuable •It is also possible to conduct a
interact with candidates via home, college or cyber-cafe.
HR staff time and their travel targeted Live Virtual Job Fair,
chat and e-mail. which is certainly not possible
costs.
as a physical job fair.
30. Virtual Virtual
Virtual Trade Virtual Job Virtual
Education Corporate
Show Fair Museum
Fair Event
Higher Vertical
Education University
Education Education
Event Events
Meet fair
Illustrative event s
WHY VIRTUAL EDUCATION FAIR?
Engage students Highly Interactive Easy To Apply Extend Reach
• Students are extremely • Institute representatives • Each student provides •A virtual event can be
comfortable interacting online. staffing the booth interact with summary profile about available for several months.
• The percentage of visitors to students or their parents via themselves – their preferred They are much easier to
virtual event would be much chat, and e-mail to answer course, location, their scores organise and provide effective
higher than a physical event. questions about the course etc. ROIs.
Thus the leads would be hotter and the institute. • It enables quick screening by • It saves valuable counsellor
and relatively easier to • The representatives get access the institutes. staff time and their hotel &
convert. to the preferred courses • Exhibitors get access to reports travel costs, as they will be
provided by the student and that list which student posted able to reach many geographic
can discuss their questions query or interest for which areas, sitting in office or at
directly with them. course. home.
31. Virtual Virtual
Virtual Trade Virtual Job Virtual
Education Corporate
Show Fair Museum
Fair Event
Virtual Virtual Virtual
Virtual Virtual Brand
induction corporate product
Annual Meet Event
Event booth launches
Illustrative event s
WHY VIRTUAL CORPORATE EVENTS?
Your virtual event Visitor Greater ROI Engagement
•Readymade but customisable •Reach out to invited visitors •Virtual events saves the •Platform offers flexibility to
Web2.0 platform for companies’ from across the globe company executive time and conduct more targeted virtual
event. The platform can be •Possibility of re-running same travel cost. events. it offers opportunity to
customised in accordance with event 3-4 times a day to suit •It generate more value and stay closer to your customers
your needs and brand different time zones. leads for your partners, dealers, and partner .
guidelines. You can engage in •Organise events and contests to or associates by attracting •Highly Interactive corporate
events like: engage customers and get targeted visitors. event provide corporate with
•Brand promotion invaluable feedback and ideas •The business associates or visitor interaction facility in the
•Product launches from customers. partners can be provided events area, booth, auditorium
• HR induction •Platform offers feature to track booths, where they can interact area and also in Lounge. All
the customers activity, and with the visitors through live- these places interaction happens
•Annual meet
gauge their interest area. chat, e-mail and business-card via chat and e-mail, besides
•Corporate Booth, etc. through surveys and contests.
exchange.
32. Virtual Virtual
Virtual Trade Virtual Job Virtual
Education Corporate
Show Fair Museum
Fair Event
Virtual Virtual
Virtual Art Virtual
Handicraft artefacts
Exhibition Museum
Exhibition Show
Illustrative event s
WHY VIRTUAL MUSEUM FAIR?
Educational tool Visitor delight Virtual Studio Culture Display
• A Virtual Museum tour can • Visitors can explore at their • Display artefacts which cannot • Makes the country’s history &
happen right in the classroom, own pace & leisure, from be displayed due to lack of culture accessible to people
to add interest to school anywhere space. abroad
curriculum as an educational • Visitors are not constrained by • Many a artefact, paintings, • A virtual museum becomes the
reinforcement and teaching the museum timings and can handicrafts, etc. which are country’s global cultural
supplement. visit the select items they want consigned to stores, due to ambassador, apprising visitors
• Promotes global tourist traffic to cover, at anytime, from any lack of physical space can be about the rich cultural
A virtual museum gives part of the world. displayed in the virtual heritage.
information about a country • Additional information & museum.
and its’ culture. references can be shared in • Arrange virtual art exhibitions.
virtual platform which can not
be given in the virtual museum
38. IMPLEMENTATION PROCESS
Campaign Pre Launch Train The Build Test Technical Post Launch
Kick Off Launch
Planning Promotion Trainer Platform Platform Support Promotion
41. COMMUNICATION STRATEGY
Analyst-Centered Approach Message Tactical Plank
Scope Of Problem -
Analyst Turnaround
Level Of Details Convincing Compelling
Simulations
Data Base
Support
Campaign
Analytic Model
Clear Concise
Back-Of-The- Envelope
Contrasting
43. Engage customers
• Engage, interact, and
Blogs and Forums promote with help of
Awards, Polls, Contests
• Interact with audience
on relevant blogs, • Incentivizes the
forums, and customer to promote
Paid Ads communities and publicize
• Accomplish short-term • SELL THE CONCEPT
lead generation 1 Engaged Customer
objectives via paid ads.
1 ORM
Paid Ads at Content Sites, Forum
3 Personal Networks Banner Social Networking
Ads Sites
2 Engaged Prospect
communities 2 Paid Ads at SNS
• Build communities on
SEO
Facebook, Orkut and
other community Reach TG
platforms.
• Review sites
• Inside peeks, stories,
• Local city sites
gossips, etc
• Engage, interact, and
promote with help of
Community Optimizaion Awards, Polls, Contests
• Reach out to people via
SEO and SMO
• Spreading content
where it reaches the TG
for them to engage with
it.
44. WHAT CAN BE EXPECTED?
Content Proliferation Forums or Blogs ORM Customer Community
• Content Proliferation across • Presence and participation at • Online Moderation and • Engagement with customers
the internet engagement top forums or blogs where Reputation Management by developing a customer
tools - NEWS, Photos, Videos, relevant customers visit. • Manage Review and community
PPTs, Polls, Contests, feedback. • Micro site to promote the
Feedback benefits
• EDMS to promote the
benefits
• Visibility across various online channels (search & social media)
• Brand building via social media channels
• Direct feedback from the customers including competitive research
• Ultimately, more revenue
