2. buzz for a brand based on volume of posts and
impressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
3. buzz based on nature of buzz by category and topic
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
4. buzz based on time of the buzz and shift in buzz
overtime
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
5. nature of buzz, which includes seasonality,
competitive nature
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
6. buzz based on stages in purchase funnel, which
include researching, transaction, post-purchase etc.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
7. channel of choice which include forums, social
networks, blogs, twitter, etc
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
8. buzz based on content proliferation and popularity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
9. buzz based on number of fans, followers, friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
10. buzz based on growth rate of fans, followers, and
friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
11. change in virality and rate of change in virality which
include connections to fans, followers, and friends
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
12. rate of virality and change in virality rates over time
which include second-degree reach
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
13. level of engagement through embeds, installs,
downloads, uploads
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
14. level of engagement like, favourites, comments,
ratings, social bookmarks, subscriptions, page views
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
15. change in search engine rankings and share of voice
for all social sites promoting the brand
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
16. increase in searches due to social activity
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
17. percentage of buzz containing links, which is ranked
by influence of publishers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
18. percentage of buzz containing multimedia including
images, video, audio
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
19. share of voice on social sites when running paid
media in same environment
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
20. influence of consumers, publishers reached
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
21. influence of brands participating in social channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
22. demographics of target audience engaged with social
channels and reached through social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
23. demography, geography of participating consumers
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
24. social media habits and interests of target audience
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
25. sentiment by volume of posts and impressions
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
26. shift in sentiment before, during, and after social
marketing programs
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
27. languages spoken by participating consumers and
time spent on distributed content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
28. time spent on site through social media referrals
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
29. Percentage of traffic generated from paid media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
30. frequency of social interactions per consumer,
percentage of videos viewed
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
31. number of user-generated submissions received
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
32. relative popularity of social media content
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
33. exposures of virtual gifts, number of virtual gifts
shared
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
34. number of user-generated submissions on brand
association, purchase consideration, brand reference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
35. impact of offline marketing or events on social
marketing programs or buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
36. user-generated content that can be used by the
marketer in other channels
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
37. measuring customer satisfaction and customers
assisted through buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
38. savings generated by enabling customers to connect
with each other
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
39. volume of customer feedback generated using buzz
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
40. research & development time saved based on
feedback from social media
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
41. suggestions implemented from social feedback
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
42. costs saved from not spending on traditional
research
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
43. buzz resulting into leads generation, products
sampling, discount redemption rate
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
44. buzz resulting into visits to store locator pages,
online sales, offline sales, and other offline behavior
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
45. buzz impacting ratings, reviews, rate of customer,
visitor retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
46. buzz impacting customer lifetime value
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
47. buzz impacting conversion and change in preference
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
48. buzz impacting customer acquisition, cost of
customer retention
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
49. buzz impacting change in market share
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
50. attendance generated at in-person at events
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
51. calculating savings per customer assisted through
direct social media interactions compared to other
channels like call centers, in-store.
Inspired by: 100 Ways To Measure Social Media; by David Berkowitz, November, 2009
