This course hels you understand what email marketing entails.

1. Email
Marketing
Converting more for less
Presentation by;
@mawulicherubim

2. What is email marketing?
• A direct marketing of a commercial message to a group of
people using mail.
• Relevant. Engaging. Timely.

3. Why email marketing?
• Connect and build relationships
• Higher patronage (74 times)
• Converting passive into active
• 54% mobile mail opening
• Virtually own, 1:1 contact relationship.
• Permission based

4. Email as a conversion tool
• Conversion is when a person takes an action that pushes
them further down the sales purchase funnel.
• You define what it is. [Signup, Sale, Subscription, etc]

5. What kind of mails do people like?
• Special Offers. (Uber)
• Real time delivery tracking.
• Promo and vouchers.
• Newsletters. (MMI)
• New products.
• Exclusive deals (personalized)

6. What gets people interested in emails?
• Images
• Titles
• Links
• Subject Line
Verbs. Call-to-Action.
What is the purpose of this mail?
What is the desired outcome?

7. THE PROCESS…

9. Email Providers
• Mailchimp
• Aweber
• Constant Contact
• Get Response
• iContact
• MailingList Provider
• Pardot
• Marketo

10. Email Software Provider Main functions
• Email List management
• Unsubscribe functionality
• Design templates & WYSIWYG editors
• Mail merge functionality
• Analytical & Reports (click through, deletions etc.)
• Delivery management
• Integrated Spam filtering

11. Building email subscriber lists
• Registration forms. Less is best.
• Quality lists are key. Don’t spam. Don’t buy lists.
• Nurture good leads.
• Give stuff away.
• Give slow info to sustain interest.

12. How to design mass emails
• Have a clear objective
• Good subject line. (AIDA)
• Personalize
• Avoid animations, BG color, attachments, CSS
• Design for Mobile
• Drive the call to action repeatedly
• Give the human touch

13. Reporting Metrics
• Open rates
• CTR
• Forwards (including social)
• Prints
• Deletes
• Device Types
• Bounce rates (not getting to customers)
• Unsubscribe rates

14. Tips for email marketing success
• Avoid spamming
• Don’t buy lists
• Better to use software programs
• Don’t share your lists
• Have a clear and easy unsubscribe function
• A/B Test
• Get personal
• Be relevant
• Analyse Analyse Analyse

15. Rewards of email marketing
• Great ROI. 1 for 21.38.
• Measurable data from campaigns
• Immediate. Deliverable. Targeted.
• Automation

16. Any questions?