2. MODELS OF
COMMUNICATION
1. Aristotle Model (300
B.C)
2. Laswell Model (1948)
3. Shannon and Weaver
Model ( 1949)
4. Schramm’s Model
(1954)
5. David Berlo Model
(1960)
6. Frank Dance Helical
Model (1967)
4. • These models represents
communication as an orator to
a large audience.
• Speaker plays an important
role in communication.
Aristotle Model of
Communication
5. Six Things to Remember to be a
Good Orator
Content
Manner of Delivery
Pathos (Emotion)
Logos (Reason)
Ethos (Credible)
Arguments
9. • “ Who says what in which channel
to whom with what effect?”
• The use of medium is very crucial
in this model. (Examples are radio,
Television and other gadgets).
Harold Laswell
Communication Model
11. • This model is focused of
information theory; The
Transmission and Reception of
message.
• Transmitter and Receiver - used
by the sender and receiver during
the act of communication.
Shannon and Weaver
Communication Model
12. • Noise maybe in:
1. Static Sources (Example: Solar
Flares.)
2. Unusual weather conditions.
3. Electronic Equipment that
interferes with the signal.
4. Environmental Phenomena.
Shannon and Weaver
Communication Model
14. • “If there is no commonality
in the sender and receiver
field of experience. Then,
communication does not
takes place.”
Willbur Schramm
Communication Model
18. • The model identifies the
controlling factors for the
major elements of
communication ( Source,
Message, Channel and
Receiver)
David Berlo Communication Model
( A Model of The Ingredients of Communication)
20. • Communication evolves from the very
first day (origin) until the existing
moment.
• Communication is largely dependent on
its past.
• Concept of time.
• Communication process is the product
of what we learnt.
Frank Dance
Communication Model
21. Child (Day 1) Communication
evolves. Then,
Communication Continues.
Communication
depends on past
activities.
Current Day
(Communication
continues with
modification).
Frank Dance
Communication Model