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INDIAN ARTISTS
1. INDIAN ARTISTS OASIS
Chetan khandelwal
6/29/2012 Indian Artist 1
2. PROBLEM
On what basis, the prices of the painting should be
determined.
6/29/2012 Indian Artist 2
3. INTRODUCTION
No established price mechanism.
How can art be measured?
M.F.HUSSAIN’s Horse and Woman painting.
Auction houses.
6/29/2012 Indian Artist 3
4. INTRODUCTION (cont.)
Simply lack of proper marketing with no accuracy in
pricing.
Lack professionalism.
Need of professionalism and govt. interference
Marketing,
Controlling money flow,
Pricing of the art.
6/29/2012 Indian Artist 4
5. “Art will sell for crores if the artist is
a brand”
6/29/2012 Indian Artist 5
6. What they do:
Galleries
Gain customers
Brand equity
6/29/2012 Indian Artist 6
7. Basic skills:
Talk and write
Pricing
Respond when people criticise
Appreciation
Appealing to potential buyers
6/29/2012 Indian Artist 7
8. Description about the paintings
and the author
S H Raza – Saurashtra
F N Souza – Birth
Rabindranath Tagore – Untitled
Tyeb Mehta – Mahishasura
M.F. Hussain – Horse and Woman
6/29/2012 Indian Artist 8
11. If a painter is a brand:
Controversies surroundings
Rise the sale of an artist work
Spike the price of an art
It’s a sign for something above your competitor
6/29/2012 Indian Artist 11
12. Professionalism to the art-work
Produce a large portfolio
Look for public shows and juried events
Record art-work details
6/29/2012 Indian Artist 12
13. Artist statement or biography
Certificate of authencity
Artworkswing tag
Sales receipt
6/29/2012 Indian Artist 13
14. Conclusion
Auction house are sources of stolen properties
Auction is done in Delhi and Mumbai only
Artist as a brand
6/29/2012 Indian Artist 14