3. Design Engineering Mfg Sales &
Distribution Service Charging
Value Chain (owned by Tesla)
Component
Suppliers
Financing
Electricity
Suppliers
Customer
Re-thinking Sales: Apple
inspired COMPANY OWNED
flagship stores - NO
DEALERS
Re-thinking Charging
& Service:
FREE CHARGING at
Tesla Supercharging
Stations 90 SECS
BATTERY SWAPS,
NO OIL CHANGES
Re-thinking Battery
Supply: building a solar
powered GIGAFACTORY
capable of the today’s
world capacity productionRe-thinking Business Model:
SELL EMISSION CREDITS ,
LICENSING PATENT RIGHTS
4. Design
• Set up in Silicon valley, access to best software engineers
• Use 3DLive, 3DVIA & CATIA for integrated product designing
and eliminating wastes
Engineeri
ng
• VMS manages security system, communicates warnings etc.
• It turns on the touchscreen, readies the car, computes
range, works with battery processor, manages driving mode
Manufact
uring
• Use DELMIA for Planning, simulating manufacturing process
• SOLAR POWERED GIGAFACTORY – capable of today’s world
capacity production
5. Sales &
Distribution
• Using DS Software's Version 6 PLM for forecasting sales
based on the stage of product’s lifecycle
• Car accessory available on http://shop.teslamotors.com
•Service
• Remote diagnostic of Car’s operations
• The Car’s Firmware is updated by simply plugging the Car
into a computer
Charging
• 534 Supercharger stations with 3,024 Superchargers
• Stations are shown in Google Maps on the Car’s 17’’ touchscreen
• Check Model S app to see when the car is charged
6. CreatingMargins
A single platform i.e. Version
6 PLM minimizes IT cost of
ownership
Virtual 3D models make info.
actionable, enabling ‘right
first time’ quality and safety
Worlds fastest charging
stations - Full charge in less
than 75 minutes
100% Electric Car, 0-60 MPH
in 2.8 secs and 270 Miles per
charge
1. Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components1.
2. Tesla Motors gained widespread attention following their production of the Tesla Roadster, the first fully electric sports car. The company's second
vehicle is the Model S, a fully electric luxury sedan.
3. Tesla also markets electric powertrain components, including lithium-ion battery packs to automakers including Daimler and Toyota
Information intensity of a product’s value chain - ‘‘amount of information processing that is required to acquire, process and then deliver the product in its final form to the users.“
Information content of the product - Amount of useful information contained within that product that is actually received and understood by its users
ZEV - Companies have to earn ZEV credits (Zero emission vehicle) by making and selling ZEVs. 1% of Total Cars Sold. Penalty $5000 per credit. Tesla earned $51 Million from selling ZEV credits.
Licensing Patents rights will enable bigger EV market, supercharging network
GIGAFACTORY – by 2020 full operation. Reduce costs by 30%.
Tesla home battery pack to be announced soon.
Free Charging acts a promotion.
Superchargers in 100 miles radius
Swap old battery with a new one in 90 secs
* Strong base of 300 unique Component Suppliers – (apart from battery pack, electric motor, on-board charger, universal connector)
AGC Automotives (Windshields), Fisher Dynamics (Power Seats), Brembo (Brakes)
Tesla motors suppliers Portal – company and suppliers share key business and product information over a safe web
* Tesla Financing – 10% downpayment , remaining in 72 months @ 3% (varies with the credit score)
* Electricity suppliers – Power wall home battery that charges using electricity generated from solar panels or when utility rates are low, and powers
home in the evening.
Own advanced software called FIRMWARE
Vehicle Management System is like the conductor
VMS compiles information from many other processors to coordinate necessary action for driving
Remote diagnostic of Car’s operations (by using FIRMWARE), without direct access to the car
Team has developed software solutions to hardware problems introduced by outside suppliers
DS Solutions Version 6 Product Lifecycle Management
DS Solutions Version 6 Product Lifecycle Management
