The document discusses trends in digital marketing from 1992 to 2014. It notes that the percentage of people using the internet increased from 11.76% to 48.06% between 1992 and 2014. It also talks about the rise of social media platforms like Facebook, Instagram, Pinterest, and YouTube, and how companies now use these platforms along with hashtags, QR codes, and analytics tools like Google Analytics for digital marketing. The document recommends integrating CRM systems with social media to track marketing results.