A day in the life of a UX designer

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As a designer myself I observe the world around me with attention and a critical eye. But apparently I am not the only one that it is looking for flawless experiences. I know lot of people that get frustrated with a badly designed product. Most of the time they blame themselves when actually the flaw is in the product they are using. User experience is not that unknown aspect of designing a product left only to the most forward-thinking companies to master. It is a logic-based process propped on the understanding of how people use and enjoy a product on a daily basis. As designers we need to think about the way users interact with their product in the field and provide the best possible experience based on the feedback. Your users expect that the product is not only functional and beautiful, but also able to proactively fulfill their needs. When it doesn’t, you may find that users feel stupid or even worse, cheated. This brings on the anger. Researchers estimate that by 2020 user experience will overtake price and product as the determining factor in purchasing decisions. So it is about time to understand what UX is and how you can give your customers the best experience ever. In this funny and colourful presentation I will talk about my personal experience with poorly designed products and how those examples could be applied to improve your design, whether is a website or an application.

Design

Art Directorcolours lover
traveller
lighthearted
inspired
fashionista
Creative Thinker
Italian
dreamer
cat lover
sweets addict

OUR EXPERIENCE
+
COGNITIVE EMOTION
7 fundamental  
principles of design

MONDAY
WHAT I LEARNT ABOUT DISCOVERABILITY

DISCOVERABILITY
01 • The first impression counts
• Design intuitive & Simple things
LESSON
LEARNT
It is possible to determine  
what actions are possible 
and the current state of the device.

AFFORDANCES
• DON’t HURT ANYONE
• PERCEPTION IS IMPORTANT
LESSON
LEARNT
02
The relationship between the properties  
of an object and the capabilities of  
the agent to determine just how 
the object could possibly be used.

WEDNESDAY
WHAT I LEARNT ABOUT SIGNIFIERS

SINGLE CALL BUTTON
The SOLUTION
CALL
BUSY

SIGNIFIERS
• PROVIDE CONTEXT
• Provide cues
• LESS IS MORE
LESSON
LEARNT
Any sign or sound, any perceivable
indicator that communicates  
appropriate behaviour to a person.
03

HALL KITCHEN
STAIRCASE
BATHROOM STORAGE CLOSET
LIVING ROOM
LABELS
The SOLUTION

MAPPING
• Group objects IN  
A MEANINGFUL WAY
• USE SPAtIAL CORRESPONDENCE
• PRIORITISE INFORMATION
LESSON
LEARNT
The relationship between the layout  
of the controls and the devices  
being controlled.
04

INFORMATION
The SOLUTION
BLA BLA
BLA BLA

FEEDBACK
• Reduce DELAYS
• communication is key
• PLAN AND INFORM
LESSON
LEARNT
The results of actions  
and the current state  
of the product or service.
05

SATURDAY
WHAT I LEARNT ABOUT CONCEPTUAL MODELS

CONCEPTUAL MODELS
• the user is not like you!
• Switch shoes
• Be Consistent
LESSON
LEARNT
An explanation  
of how something works.
06

CONSTRAINTS
• Present few choices
• Suggest the DESIRED action
• prevent errors (or redress 
Them)
LESSON
LEARNT
Physical features of an object that limit  
its relationships with other objects,  
the operations that can be performed  
on it and the possible behavior.
07

OUR EXPERIENCE
+
COGNITIVE EMOTION
The positive reinforcement Cycle

APPEALING
VALUABLE
MEANINGFUL
3 FUNDAMENTAL QUALITIES

OUR EXPERIENCE
+COGNITIVE EMOTION
DISCOVERABILITY 
AFFORDANCE 
SIGNIFIERS 
MAPPING 
FEEDBACK 
CONCEPTUAL MODELS 
CONSTRAINTS
APPEALING
VALUABLE 
MEANINGFUL

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A day in the life of a UX designer

2. Art Directorcolours lover traveller lighthearted inspired fashionista Creative Thinker Italian dreamer cat lover sweets addict

3. OUR EXPERIENCE + COGNITIVE EMOTION 7 fundamental   principles of design

4. MONDAY WHAT I LEARNT ABOUT DISCOVERABILITY

5. TRACKPAD The problem

6. A SMALL NOTE The SOLUTION

7. DISCOVERABILITY 01 • The first impression counts • Design intuitive & Simple things LESSON LEARNT It is possible to determine   what actions are possible  and the current state of the device.

8. TUESDAY WHAT I LEARNT ABOUT AFFORDANCES

9. INSECT SCREEN The problem

10. A STICKER The SOLUTION

11. AFFORDANCES • DON’t HURT ANYONE • PERCEPTION IS IMPORTANT LESSON LEARNT 02 The relationship between the properties   of an object and the capabilities of   the agent to determine just how  the object could possibly be used.

12. WEDNESDAY WHAT I LEARNT ABOUT SIGNIFIERS

13. DESTINATION-CONTROL The problem

14. SINGLE CALL BUTTON The SOLUTION CALL BUSY

15. SIGNIFIERS • PROVIDE CONTEXT • Provide cues • LESS IS MORE LESSON LEARNT Any sign or sound, any perceivable indicator that communicates   appropriate behaviour to a person. 03

16. THURSDAY WHAT I LEARNT ABOUT MAPPINGS

17. LIGHT SWITCHES The problem

18. HALL KITCHEN STAIRCASE BATHROOM STORAGE CLOSET LIVING ROOM LABELS The SOLUTION

19. MAPPING • Group objects IN   A MEANINGFUL WAY • USE SPAtIAL CORRESPONDENCE • PRIORITISE INFORMATION LESSON LEARNT The relationship between the layout   of the controls and the devices   being controlled. 04

20. FRIDAY WHAT I LEARNT ABOUT FEEDBACK

21. QUEUE The problem

22. INFORMATION The SOLUTION BLA BLA BLA BLA

23. FEEDBACK • Reduce DELAYS • communication is key • PLAN AND INFORM LESSON LEARNT The results of actions   and the current state   of the product or service. 05

24. SATURDAY WHAT I LEARNT ABOUT CONCEPTUAL MODELS

25. DIGITAL CLOCK The problem

26. OUT OF THE WINDOW The SOLUTION

27. CONCEPTUAL MODELS • the user is not like you! • Switch shoes • Be Consistent LESSON LEARNT An explanation   of how something works. 06

28. SUNDAY HOW I LEARNT ABOUT CONSTRAINTS

29. DRAWER The problem

30. SPOT THE DIFFERENCES The SOLUTION

31. CONSTRAINTS • Present few choices • Suggest the DESIRED action • prevent errors (or redress  Them) LESSON LEARNT Physical features of an object that limit   its relationships with other objects,   the operations that can be performed   on it and the possible behavior. 07

32. OUR EXPERIENCE + COGNITIVE EMOTION The positive reinforcement Cycle

33. APPEALING VALUABLE MEANINGFUL 3 FUNDAMENTAL QUALITIES

34. OUR EXPERIENCE +COGNITIVE EMOTION DISCOVERABILITY  AFFORDANCE  SIGNIFIERS  MAPPING  FEEDBACK  CONCEPTUAL MODELS  CONSTRAINTS APPEALING VALUABLE  MEANINGFUL

35. THANK YOU! @ChiaraAliotta

A day in the life of a UX designer

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