Storytelling is a great way to present concepts and ideas to your clients. They won't forget them, they will feel emotionally involved and they will be able to easily tell the "story" to other people. I do believe in the power of storytelling as a way to create interesting content for my audience. The reasons are briefly presented in these slides.

1. Once upon a time…
Chiara Aliotta, Until Sunday

3. Stefan Sagmeister

4. Memorable
Ideas that evoke a specific narrative are
more memorable — they invite empathy,
which increases the likelihood that they
will be accepted and adopted.

5. J and Beyond 2014

6. Engaging
Stories create a real emotional connection.
As designer we have the hard work to bring
joy and excitement, pleasure and fun.

7. Counting down the days

8. Save your life
Stories are open doors to imagination.
They can change the attitude of the
audience and the way you approach
a subject or a project.

9. Fight for the pixel

10. ❝
After nourishment, shelter and companionship,
stories are the thing we need most in the world.
Philip Pullman

11. …And they lived happily
ever after.
@ChiaraAliotta untilsunday.it