For any designer, commercial realities and restraints can be a challenge, so how can we develop and maintain our creativity while delivering for our clients? In this presentation, I share my personal thoughts and experience of how a sustainable balance between heart and mind is possible if we guide clients into our processes of learning and discovery, and how we can remain motivated, even during long-term projects, and avoid losing your souls in the process. Gain beautiful insights on how you can harness your passion to boost your creativity and stay productive and how to ‘transform your work into a playground rather than a labour camp’.

1. Chiara Alio a
winning by creativity in a world of commerce

2. CREATIVE PROCESS
The Wallas Model (1926)
PREPARATION INCUBATION ILLUMINATION VERIFICATION

3. CREATIVE PROCESS
Bandrowski’s Model for Creative Strategic Planning (1985)
ANALYSIS CREATIVITY JUDGEMENT
PLANNING
& ACTION

4. CREATIVE PROCESS
Barron's Psychic Creation Model (1988)
CONCEPTION GESTATION PARTURITION
BRINGING UP
THE BABY

5. T H E A L L E G O R Y
O F T H E C AV E
Plato, Philosopher of Classical Greece

6. T H E C AV E
The place where the creative process starts.

7. VALUES CHART
City of Horten, Norway
CITY/SERVICE VALUES BRAND VALUES
WEALTHY
COLLABORATIVEEMPOWERING
INNOVATIVE
FRIENDLY
ACCESSIBLE
UPLIFTING
MOTIVATING
HEARTY/FEMININE
NURTURING
RELIABLE

9. ONLINESS STATEMENT
Marty Neumeier
OUR
IS THE ONLY
THAT
offering
category
benefit
More on the book ZAG, by Marty Neumeier

10. PIXPRO
Office in Stockholm

11. PIXPRO
Company’s trueline

12. PIXPRO
Office Personalities

13. T H E F I R E
The place where we acquire knowledge.

14. USERS FLOW
Valys App Login
Flowchart created with Gliffy. More on www.gliffy.com

15. ANDROID & iOS
Spotting the differences
Alert messagesAction sheets
Android iOS Android iOS
Images and study by Chris O’Sullivan. More on this article https://bit.ly/2dPGxgz

16. LOOK AND FEEL FOR VALYS APP
Existing illustrations
More on the website valys.nl

17. LOOK AND FEEL FOR VALYS APP
New icons and visual language for the App

18. VALYS APP
Interface design: lost password

19. VALYS APP
Interface design: account registration

20. VALYS APP
Interface design: booking trip

21. VALYS APP
Interface design: trip details

22. I D L E T I M E
The place where ideas combine randomly in our brain.

23. SYROS
View from the city

24. SYROS
View from the city
Wish you were here!

25. T H E S U N
The place where we are forced to test our ideas.

26. J AND BEYOND 2013
Noordwijkerhout, the Netherlands

27. J AND BEYOND 2013
Look and feel

28. J AND BEYOND 2015
Prague, Czech Republic

29. J AND BEYOND 2015
Look and feel

30. J AND BEYOND 2016
Barcelona, Spain

31. J AND BEYOND 2016
Barcelona, Spain
J AND BEYOND 2016
Look and feel

32. J AND BEYOND 2018
Cologne, Germany

33. J AND BEYOND 2018
Look and feel

34. J AND BEYOND 2018
Apparel

35. TRIVIA OBSCURA
Board Game

36. TRIVIA OBSCURA
Board Game

37. BEAUTIFUL CHEMISTRY
Chemical Structures
More on the website www.beautifulchemistry.net
ATOMIC STRUCTUREBIOMACROMOLECULES POLYMERS

38. BEAUTIFUL CHEMISTRY
Organic Molecular Structures
More on the website www.beautifulchemistry.net

39. TRIVIA OBSCURA
Cards and Symbols

41. SMASHING BOOK 6
Inspiration from my bike

42. SMASHING BOOK 6
Sketches and Book

43. SMASHING BOOK 6
Design explained

44. THE PATTERN TALES
In our studio in Ermoupolis, Syros

45. THE PATTERN TALES
Ermoupolis, Syros
THE PATTERN TALES
Limited-edition prints

46. THE PATTERN TALES
Limited-edition prints
THE PATTERN TALES
Limited-edition packaging for illy

47. THE PATTERN TALES
Limited-edition prints
GREAT IDEAS OF HUMANITIES 2018
Exhibition at the Chicago Design Museum

48. THE PATTERN TALES
Limited-edition prints
THE PATTERN TALES
Ermoupolis, Syros

49. @ChiaraAlio a
www.untilsunday.it
Thank You