A brand is considered successful when it is desirable, distinctive, and credible in people’s minds. As the famous brand guru, Marty Neumeier, once said: “A brand is a person's gut feeling about a product, service or organization.” In this session, I shared some great piece of advice that anyone can apply to create a competitive identity. I explored what great brands do to leave their mark on their industry, and finally analysed the essence of branding: develop a bond with your consumers.

1. UnfoRGETTABLE
BRANDS @ChiaraAliottaThe basic principles of successful branding.
INNER CIRCLE EXPERT SESSION

2. WHAT IS IT?
A lot of people talk about it.
Very few understand it.
Everyone wants it.

3. BRANDINGemotional connection

4. The iconic bottle

5. The legendary advertising

6. The stylish pattern

7. DESIRABLE
DISTINCTIVE
CREDIBLE
UNFORGETTABLE BRANDS ARE
7 PRINCIPLES
OF SUCCESSFUL BRANDING
DIFFERENT
STRONG
CONSISTENT
FOCUSED
CREATIVE
HUMAN
COMMUNICATIVE

8. BE DIFFERENT
Who are you? What do you do? Why does it matter?
7 PRINCIPLES
OF SUCCESSFUL BRANDING

9. BE STRONG
Build a brand above the trends.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

10. BE CONSISTENT
Live up to your words.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

11. BE FOCUSED
Be irreplaceable in the mind of your customers.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

12. BE CREATIVE
Use design to drive innovation and create solutions.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

13. BE HUMAN
Match customers' unique values, motivations and needs.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

14. BE COMMUNICATIVE
Create new ways to experience your product or service.
7 PRINCIPLES
OF SUCCESSFUL BRANDING

15. DESIRABLE
DISTINCTIVE CREDIBLE
DIFFERENT
CONSISTENT
FOCUSED
HUMAN
COMMUNICATIVE
STRONG
CREATIVE
DESIGN YOUR BRAND
FOR SUCCESS AND GROWTH

16. THANK YOU!
@ChiaraAliotta
chiara@untilsunday.it
www.untilsunday.it
More information about Inner Circle membership:
http://www.pixproacademy.com/p/pixpro-inner-circle